The Secret Tooth Fairy Club Web Site Brings Simplicity and Choice to a Timeless Childhood Tradition

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Family Traditions are often created out of the most ordinary ideas- such is the case for The Secret Tooth Fairy Club. This new web store offers a quality line of tooth fairy products created out of a 40-year-old childhood tradition. Best of all, this web site offers a personal touch that makes a parent's job fun and easy.

The Secret Tooth Fairy Club is a new e-commerce site for parents who are looking to start a tooth fairy tradition for their kids. It allows parents to view the entire tooth fairy kit without spoiling any secrets for their child. They can get the necessary information about a lost tooth, the going rate for each tooth and most importantly it gives them everything they need at their fingertips to begin an enjoyable tradition that will last for years to come.

The idea behind the club came about from, creator, Diana Farnsworth’s, own childhood. “My dad would doodle a funny fairy and impromptu rhyme on an envelope, put the money inside and that was my tooth fairy tradition. When I had my own kids, I did the same thing for them and they loved it as much as I did,” says Farnsworth. That inspiration caused her to investigate a way to make the process easier for other parents. She found that the marketplace was filled with tooth boxes, pillows, dolls and certificates, but nothing like what she had in mind. She took the concept of the envelope her dad created and made cards instead, one for each lost tooth so parents would be ready when a tooth fell out. “Every card has a different rhyme and illustration so it gives the kids something to look forward to every time they lose a tooth,” says Farnsworth. “That’s what makes The Secret Tooth Fairy Club special.”

A visit from the tooth fairy is a highly anticipated childhood experience, but this fun and magical event can very often stump an unprepared parent. The Secret Tooth Fairy Club solves this problem by offering hand crafted, pre-designed cards that allow the tooth fairy to be organized and prepared while keeping the child’s dream alive.

The kit is accented with pink for girls and blue for boys along with male and female tooth fairies depicted inside. Its fun packaging makes it an excellent baby shower or birthday gift. At the online store,, customers can now choose to personalize each card with the child’s name or go with the traditional version.

WhimziCo., the parent company, is in the process of launching three new tooth fairy products in 2010 to compliment the existing kit. The line will include mini tooth card receipts, a tooth pouch pull and the storybook of The Secret Tooth Fairy Club.

For more information about The Secret Tooth Fairy Club or to get started personalizing a kit, visit


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