San Francisco, CA (PRWEB) February 2, 2010
Mosio, Inc., developers of interactive text messaging and mobile web solutions, today announced the deployment of their mobile feedback platform by Pepco, a subsidiary of Pepco Holdings, Inc. Pepco is the electric utility serving Washington, D.C., and its Maryland suburbs. It will use the mobile feedback platform to collect customer comments and opinions via text messaging during a pilot project to test various models of new energy-efficient LED (light-emitting diode) streetlights in four Maryland locations.
The combination of Mosio’s product offerings and agency services assisted Pepco in identifying, strategizing and implementing a mobile feedback solution that provides the greatest accessibility for customers to comment about the new LED streetlights at their point-of-experience, easily and instantly.
Pepco’s use of Mosio’s mobile customer relationship management software allows customers in different service areas to text message comments and opinions while experiencing the streetlights in real-life situations.
“Customer feedback is one of our main objectives for the LED streetlight pilot program,” says Thomas Graham President, Pepco Region. “We wanted to receive their feedback on a platform with which they were comfortable and Mosio was able to make it happen.”
SMS text messaging is an ideal medium for companies who want to increase customer satisfaction by being mobile-accessible to receive and respond to comments, questions and feedback about their products and services. Mobile feedback solutions provide customers with an immediate channel to interact with brands as-engagement-happens, without having to fill-out forms, visit a website or wait on hold.
“Utilizing a communication-efficient mobile technology to collect public opinion about new energy-efficient lighting technologies is perfect for the pilot project” said Noel Chandler, Mosio CEO. “Pepco’s use of our mobile feedback solution lets them gather valuable real-time data in real-life situations, while letting customers know their opinions are important.”
Pepco will test the LED streetlights for a six-month period to gauge their suitability, actual energy-efficiency, reliability and illumination quality, and to obtain customer feedback.
Pepco, a subsidiary of Pepco Holdings, Inc. (NYSE: POM), delivers safe, reliable and affordable electric service to more than 750,000 customers in Maryland and the District of Columbia.
Mosio is a mobile technologies agency providing messaging and mobile web solutions for businesses and organizations to connect with customers who are on-the-go. Mosio provides interactive mobile strategy and development services utilizing text messaging and mobile web applications to amplify marketing programs, increase business efficiencies and drive information engagement. http://www.mosio.com