PubMarketplace Launches Ad Tag Cloud 2.0, an Award-Winning Ad Unit for Web Publishers

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Ad Tag Cloud 2.0 Also Receives Industry Innovation Award

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adMarketplace, Inc. today announced the launch of version 2.0 of its Ad Tag Cloud, an engaging ad unit that brings the yield of search advertising to content publishers.

The Ad Tag Cloud 2.0 presents website visitors with a dozen search terms and invites them to mouse-over the keyword they find most interesting. When a user rolls-over over a keyword, a related advertiser offer appears– and like search advertising, the user can choose to click on the offer to go to the advertiser’s website.

Keywords and related offers are behaviorally targeted based on aggregated user interaction data including keyword roll-overs, click-throughs, and conversions. The Ad Tag Cloud 2.0 is available as a flash-animated javascript tag in standard IAB sizes, and can be serve as a complementary publisher revenue stream alongside other advertising solutions like Google AdSense.

“We have seen tremendous success running the Ad Tag Cloud on the Fox Audience Network. Users are engaging and interacting with the new unit and we are increasing our yield with adMarketplace,” says Warren Kay, Vice President at Fox Audience Network, which includes MySpace.

In related news, the Ad Tag Cloud 2.0 was recognized for its creativity, originality, and potential to deliver revenue to web publishers at DOMAINfest in Los Angeles, where it won the PITCHfest Global Service Innovator Award in a competition of new monetization products.

“Publishers are looking for a better way to monetize their unsold display inventory, and the Ad Tag Cloud 2.0 responds to that need,” says Jamie Hill, adMarketplace CEO. “Text ads have changed very little over the last 10 years, and our publishers are excited that the Ad Tag Cloud gives them access to high quality, relevant offers in an attractive unit that also delivers value to users and advertisers.”

adMarketplace delivers performance web traffic to over 100,000 advertisers. This deep advertiser coverage, competitive pricing and proprietary targeting allows adMarketplace to offer publishers competitive Revenue Per Unit yield through pubMarketplace.com.

Visit pubMarketplace.com today for more information about Ad Tag Cloud 2.0.

adMarketplace, Inc. is a profitable and fast-growing online advertising and technology company headquartered in Manhattan. Launched in 2006, adMarketplace.com delivers performance advertising to over 100,000 online advertisers across over 300,000 web properties including those powered by pubMarketplace.com. Our mission is to deliver the performance of search advertising from content traffic. For more information, please visit http://www.adMarketplace.com.

Press contact: Ann Low, ann(at)adMarketplace(dot)com, 212.925.2022

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