Panera Bread Selects APT Test & Learn and Menu Analyzer

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Panera is using APT technology to make key business decisions related to marketing, menu optimization, pricing, and network planning.

Panera is laser-focused on providing our customers with outstanding food and an unparalleled experience. APT’s software gives us a better understanding of marketplace dynamics, particularly what our customers want.

Applied Predictive Technologies (APT) announced today that Panera Bread Company, a leading specialty food restaurant chain, has signed an agreement to license APT's Test & Learn Management System and APT Menu Analyzer.

Panera Bread chose to license APT’s Software-as-a-Service solutions after a Pilot project demonstrated the rigor and sophistication of APT’s platform and helped drive substantial incremental profits. Panera has used APT technology to make key business decisions related to national-scale media buys, product offering, major promotions, pricing changes and network planning.

With this agreement, Panera joins a number of leading restaurant companies -- including Subway, Starbucks, and Darden -- that use APT’s solutions to address a broad range of issues, including menu optimization, marketing, pricing, cap-ex investments, staffing, operations and more.

According to Ronald Shaich, Panera Bread’s Co-Founder, Chairman and CEO, “Panera is laser-focused on providing our customers with outstanding food and an unparalleled experience. APT’s software gives us a better understanding of marketplace dynamics, particularly what our customers want. The executive team and I have been impressed by the valuable insights we have generated with the APT platform, and we look forward to continuing our work with APT to enhance our long-term strategy.”

“In a highly competitive industry, Panera Bread stands out for its high-quality offering, focus on the customer, and continued innovation and creativity,” said Anthony Bruce, CEO of APT. "Their industry-leading financial performance is evidence of the quality of their business decisions. We are very pleased to continue our partnership with Panera and we look forward to being a part of their continued success."

About Panera Bread
Panera Bread (NYSE: PNRA) owns and franchises 1,362 bakery-cafes as of September 29, 2009, under the Panera Bread, Saint Louis Bread Co.®, and Paradise Bakery & Café® names in 40 states and in Canada. Among these locations, 575 are Company-owned and 787 are Franchise-operated. With the single goal of making great bread broadly available to consumers across America, Panera Bread freshly bakes more bread each day than any bakery-cafe concept in the country. Every day, at every location, trained bakers craft and bake each loaf from scratch, using the best ingredients to ensure the highest quality breads. Panera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly appreciate and enjoy a great loaf of bread by studying its crust, crumb and craft. Panera Bread understands that great bread makes great meals, from made-to-order sandwiches to tossed-to-order salads and soup served in bread bowls. Panera Bread is widely recognized for driving the nationwide trend for specialty breads.

About Applied Predictive Technologies
APT is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit us online at http://www.predictivetechnologies.com.

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