Plumbs Launch TV Advert Campaign

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TV advertising becomes latest marketing push for Re-upholstery and 'loose covers' specialist Plumbs.

Space City encapsulated our brand perfectly in these adverts and we are looking forward to greater penetration of the market as a result.

Leading loose cover and re-upholstery specialists, Plumbs has created a series of TV adverts to increase its national exposure in 2010.

Produced by Space City productions, the first advert will be aired from Boxing Day on ITV3, Channel 4 and also on Smooth Radio the second one will air from 08 February 2010 on the same channels.

The first advert in the series features an old worn out sofa that is given a makeover loosely based on the Gok Wan 10 years younger programme. The advert was shot at Golden Square shopping centre in Warrington and the general public were asked to guess how old they thought the sofa on show was. In all cases the public guessed it was brand new. The sofa was then revealed to be in fact 10 years old and had been fitted with a Plumbs loose covering to give it a facelift.

To promote the re-upholstery side of the business, the second advert features an old worn out talking sofa that illustrates the toil of family life. It is saved from the landfill site by a skilled Plumbs craftsman who restores it to its former glory.

Chris Plumb, Head of Marketing commented, “Space City encapsulated our brand perfectly in these adverts and we are looking forward to greater penetration of the market as a result.”

Plumb is a family run business that specialises in loose covers, curtains and reupholstery. The advertising drive is part of Plumbs ongoing campaign to refurbish and re-use old and worn out sofas.

About Plumbs:

Plumbs, now celebrating their 50th year, have around 150 Home Consultants who will visit homes free of charge. The Home Consultants can recommend an appropriate loose covers solution and advise on room colour co-ordination and any other home furnishings such as upholstery, furniture covers, cushion covers and curtains.

With over 350 different upholstery fabric designs and colours to choose from, and a range of materials to suite any piece of furniture.

For further information please contact:
Chris Plumb Plumbs Marketing and PR Contact on - 01772 838430 or email cplumb(at)plumbs(dot)co(dot)uk

Geraldine Vesey, Anoushka Done or Mairead Rodden on - 0161 838 7770 or email firstname(dot)surname(at)skvcommunications(dot)co(dot)uk

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Chris Plumb

Anoushka Done
SKV Communications
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