"Many B2B publishers are languishing but we believe there is still great potential for growth if publishers can engage their communities with valuable content and events."
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New York, NY (PRWEB) February 1, 2010
Digital marketing publisher Econsultancy has been named in a list of 30 companies to watch in a report published by research company Outsell, Inc.
The 'Information Industry Outlook 2010' includes Econsultancy in a list which also features Apple Computer, Bloomberg, Google, Hearst Business Media, LinkedIn and News Corp.
The report says: "Econsultancy is a real example of what a professional community on the open web can look and feel like. It has free-to-fee models and serves a variety of digital marketing roles with an array of content that supports learning, networking, best practices, and other key elements of doing this evolving job faster and better."
Econsultancy CEO Ashley Friedlein said: "It's great to be included in such exalted company, and to be recognized for the work we have done in building our community and platform. We are continuing to invest in our platform and our content this year, with various new staff appointments in our New York and London offices. Many B2B publishers are languishing but we believe there is still great potential for growth if publishers can engage their communities with valuable content and events."
Outsell analyzes over 7,000 firms from various information industry sectors and provides in-depth coverage of the top 300 market share leaders and disruptors, before distilling its list to consist of just 30 companies.
Anthea Stratigos, Co-Founder and CEO, Outsell, said: “The coming decade will have many characteristics; the most important is that we’re entering the age of experience and in Outsell’s opinion, creating and fostering positive, successful, and engaging experiences remains the key driver of success (and growth) for information industry companies that thrive and flourish in 2010 and beyond."
Econsultancy's inclusion in the Outsell list comes a few months after the company won the Association of Online Publishers' 2009 award for Specialist Digital Publisher.
In 2009 the publishing and training company also picked up the Product of the Year award at the SIPA (Specialized Information Publishers Association) UK conference. Other SIPA award winners included Euromoney, Incisive Media and Informa Business Information.
Econsultancy, now in its 11th year, publishes reports, runs training courses and organizes conferences relating to digital marketing and e-commerce. The company opened an office in New York at the start of last year after appointing former ClickZ editor-in-chief Rebecca Lieb as US Vice-President.
In November last year the company confirmed EBITDA profit growth of 30% for 2008 and announced it was on target for another 30% EBITDA growth for 2009 despite tough market conditions. This followed six years of profitable growth since its launch in 1999 as a community and in 2003 as a subscription service.
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Notes to editors:
Econsultancy is a privately owned, subscription-based online publisher and community with offices in London and New York. With 85,000 global members, it offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. Econsultancy also trained more than 3,000 people last year on its public courses and in-house customized training programmes and launched the UK's only MSc in Digital Marketing together with Manchester Metropolitan University. Its teams in the US and UK run more than 100 events each year, ranging from roundtables to large conferences for 300+ delegates.