Billions of Dollars Spent by Back Pain Sufferers - Still in Pain

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Massage Relieves the Pain, Says Massage Envy

Your back pain didn't start overnight, so don't expect an overnight cure. However, a solid massage therapy wellness plan can help tremendously.

The latest statistics about back pain are staggering: more than 85 percent of Americans suffer from some form of back pain, according to the National Institute of Neurological Disorders and Stroke. What's more, it's estimated that Americans spent around $15 billion per year on back pain for medical care and disability payments. More and more people are turning to massage for pain relief: more than one-fourth of adult Americans say they've used massage therapy at least one time for pain relief. Of those that used massage for pain relief, 85 percent agreed that massage can be effective in reducing pain, according to the AMA. The Valley is no exception, having Phoenix massage clinics as busy as ever.

While back pain can be agonizing, it can be effectively treated through proper massage techniques. Massage therapy reduces the need for painkillers by 36 percent, according to a study from the Annals of Internal Medicine. Massage therapy alleviates back pain by increasing blood flow, relaxing muscles, releasing endorphins, and restoring flexibility to tense muscles.

"Massage therapy may make the back quit aching right away, but don't expect one session to cure all the pain," says C.G. Funk, vice president of industry relations and product development for Massage Envy, the leading provider of massage therapy in the U.S. "Your back pain didn't start overnight, so don't expect an overnight cure. However, a solid massage therapy wellness plan can help tremendously."

Achieving long-term back pain relief depends on a varying number of factors; lifestyle, posture, and the severity of the pain. Sufferers of chronic back pain should develop a plan that includes a massage therapy session every three, to four weeks.

"It's important to listen to your therapist," says Massage Envy's Funk. "A good therapist will give you homework that you need to stay on top of to get rid of the back pain."

At Massage Envy clinics, this "homework" might consist of correcting posture, adjusting living and working spaces, and changing work habits. Exercise should also play a role with massage therapy to achieve maximum relief. Just be sure to consult a physician before embarking on a new exercise program.

Massage therapy is an effective, affordable, and conservative approach when compared to the other options - plus, it feels good.

Not every Massage Envy Therapist is a back pain expert. When seeking out relief it's important that the therapist be notified of the condition. At Massage Envy clinics, the front desk personnel will match clientele with therapists skilled in specific areas such as Swedish massage or one customized to back pain relief. With proper therapy and monitored exercise habits, back pain can be alleviated and even eliminated in the long term.

At Massage Envy, an introductory one-hour massage session (a 50-minute massage and time for consultation and dressing) is just $39. Memberships are available for $49 per month and include a one-hour massage session. Members may also enjoy unlimited additional one-hour massage sessions at the $39 member rate, with an array of massage styles including deep tissue, therapeutic, trigger point, and cranial sacral massage.

Log on to http://www.massageenvy.com/ to find the nearest Massage Envy clinic. There are 26 Massage Envy locations throughout the Phoenix Valley and two located in Gilbert. All are open seven days per week.

About Massage Envy
Massage Envy Franchising, LLC, based in Scottsdale, Arizona, is the leading provider of therapeutic massage in the United States. The national franchise of massage clinics is dedicated to providing professional and affordable therapeutic massage services to consumers with busy lifestyles at convenient times and locations. Massage Envy Spa is its newest concept, offering Murad® healthy skin facials as well as therapeutic massages. Founded in 2002, Massage Envy has opened over 600 clinics in 42 states, with new locations opening every month. For more information, visit http://www.MassageEnvy.com.

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Elle Shelley
The Lavidge Company
480-998-2600 ext. 551
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