Worldwide Printer and MFP Consumables Revenue Drops for the First Time Ever in 2009, According to Lyra Research

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Worldwide printer and MFP revenue declined by 2 percent in 2009, but a recovery is expected in 2011, with enterprise color MFPs leading the way.

A reduction in consumer and business capital expenditures due to the global economic recession is damaging printer and copier sales worldwide, according to a new forecast released by Lyra Research. An oversupply of printer hardware, cartridges, and media occurred in late 2008 and early 2009, and dealers responded by drastically cutting inventory levels. This has caused a disproportionately large decline in product shipments to the channel versus unit sales to end users, resulting in the first-ever decline in consumables revenue. Revenue declined by 2 percent from 2008 (see figure). (Note: It is important to clarify that Lyra’s Hard Copy Supplies Advisory Service forecast measures customer demand, which is most similar to channel sell-through metrics.)

According to Andrew Lippman, Lyra senior analyst, there is some encouraging news on the horizon. “Print volumes for desktop ink jet printers are expected to begin growing rapidly in 2012 as the technology enters more and more small office environments,” says Lippman. This will result in a corresponding increase in consumables for ink jet printers.

Cortney Kasuba, Lyra senior analyst, says, “All of the toner subsegments of the color MFP market are forecast to grow through 2013, with the largest revenue increase coming from the color workgroup MFP [A4-size color laser/LED MFPs] segment.”

Lyra has just released its Hard Copy Supplies Advisory Service second-half 2009 forecast, which includes three years of historical data (2006–2008) and five years of forecast data (2009–2013). It is based on Lyra’s Forecast 360 methodology, which provides vendors with the most accurate data available. For more information on the newly released Hard Copy Supplies Advisory Service forecast, please contact Tom Sandock at 617-454-2621 or tsandock(at)lyra(dot)com.

About the Hard Copy Supplies Advisory Service
Selling cartridges, ink, toner, and media to an ever-increasing number of end users demands a keen understanding of various user environments—corporate, commercial, small office/home office, and home—each of which requires different marketing, packaging, and distribution channels. Lyra Research’s Hard Copy Supplies Advisory Service (SAS), a high-level, online strategic and tactical planning resource, provides the advice that vendors need in order to thrive in this industry.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra’s expert analysts and editors help clients devise and implement creative solutions to business challenges, providing them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra’s custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

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Irene Savage
Marketing Manager
Lyra Research, Inc.


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