We now have a line of machines that far surpass anything we’ve carried from a technological and selection standpoint.
Wilmington, DE (Vocus) February 2, 2010
Stony Brook Sew and Vac of Wilmington, Delaware, announces its business is growing, in spite of a down economy, as it becomes an Authorized Brother Innov-ís Dealer, specializing in a full line of sewing and embroidery machines and accessories from Brother International Corporation.
Howard Anderson, owner of the dealership, boasts a strong background in the sewing industry. For the past 24 years, he has sold sewing, quilting and embroidery machines to enthusiasts in his community, and now he will be stocking his stores with Brother machines and accessories. Brother is recognized for providing high-quality, state-of-the-art sewing and embroidery machines at every price point from entry-level to top-of-the-line. Carrying products from Brother means that local community members now have access to licensed ‘Project Runway’ Limited Edition sewing and embroidery machines—innovative, state-of-the-art machines with built in Disney® designs, multi-needle machines that provide a home-business opportunity and much more.
“Business is different now,” said Anderson. “I’ve expanded my product line to include Brother because they offer innovative new products with outstanding support and education.”
Anderson says he’s looking to Brother to grow his business by providing his customers with more options. Carrying the Brother ‘Project Runway’ Limited Edition sewing machines will boost his younger customer base, he said. Education is a key element to his success as a dealer, and he says people of all ages love to learn. He currently offers classes at all levels, including youth classes where children as young as eight years old participate in fun projects, transforming their old jeans into pocketbooks and skirts, for example. “Kids are so talented and creative now,” said Anderson. “They see things in a totally different way, it’s great.”
Anderson’s testament to surviving in the lagging economy is by offering his clients outstanding service and customer support on all his products. He extends the manufacturers’ warranties on his products to one full year and offers repairs by his certified mechanics. Anderson says people are looking for service. Treat them the way you want to be treated and stand behind your product.
Anderson also knows that treating your management and sales team with the same respect and support is the cornerstone to running a successful business. With locations in New Jersey and Delaware, he counts on his team to keep his business running smoothly. One person he counts on to run his Wilmington location is store manager, Susan “Bunni” Bodan, who has been with him for almost 20 years.
“‘I’ve seen the sewing industry change dramatically over the years,” said Bodan. “The success of ‘Project Runway’ has brought about resurgence in sewing and has given Brother sewing machines a tremendous following.”
Bodan says she’s excited to offer customers a full line of Brother ‘Project Runway’ Limited Edition sewing and embroidery machines and the new, innovative Entrepreneur™ PR-650. “Brother has a substantial array of products and support to pursue a hobby or small business,” Bodan said. “We now have a line of machines that far surpass anything we’ve carried from a technological and selection standpoint.”
For over 20 years, Howard Anderson and his staff have maintained the business ethic of offering outstanding customer service to everyone who walks through thier doors. Anderson and Bodan know how to keep their fingers on the pulse of their customer base by listening to their needs and concerns. Offering a home-based business solution is meeting one of those needs. By becoming an Authorized Brother dealer, Stony Brook Sew and Vac is now able to host “Start Your Own Embroidery Business” events, featuring the Brother Entrepreneur™ PR-650, a six-needle embroidery machine, perfect for customers who want to take their hobby of embroidery to the next level by starting a home-based embroidery business. Anderson says it’s great to be able to offer his customers more options, such as the business potential of the Entrepreneur™ PR-650. He believes being an Authorized Brother Innov-ís dealer gives him an edge by having the opportunity to introduce innovative, state-of-the-art Brother products and accessories to his loyal customers, and attracting new customers to form lasting relationships with for years to come.
In addition to building his business in this economy, Anderson has continued to give back to his community—and he invites his customers to help him do the same. He counts on Bodan to organize events and drives throughout the year in his Wilmington location. Over the years, she has held food drives for local food banks and other charitable causes, but most notably, she organized a community service project to aid the “Home Life Program” at the local YMCA. The program is designed to help the transition of women and families from homelessness to individual living by undergoing life-skill programs, including sewing. Stony Brook Sew and Vac generously donates sewing machines as community members donate patterns, fabric and thread to make the program a reality. Educators volunteer their time to teach struggling women and their families the craft of sewing to help them learn how to save money by sewing new clothing or mending and salvaging what they already have. “We know people are hurting in the community,” said Anderson. “We will donate the items to anyone who needs them.”
To learn more about Stony Brook Sew and Vac and their locations in Delaware and New Jersey, visit http://www.stonybrooksew.com or call 302-478-1445 in Wilmington, DE. or 609-987-8684 in New Jersey. For more information about the extensive line of innovative products and accessories from Brother, visit http://www.brother.com.