Stony Brook Sew And Vac Survives The Squeeze In A Down Economy

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Announces it is now an Authorized Brother Innov-ís Dealer

They see things in a totally different way, it’s great.

Stony Brook Sew and Vac of Lawrenceville and Bordentown, New Jersey, announces its business is growing, in spite of a down economy, as it becomes an Authorized Brother Innov-ís Dealer, specializing in a full line of sewing and embroidery machines and accessories from Brother International Corporation.

Howard Anderson, owner of the dealership, boasts a strong background in the sewing industry. For the past 24 years, he has sold sewing, quilting and embroidery machines to enthusiasts in his community, and now he will be stocking his stores with Brother machines and accessories. Brother is recognized for providing high-quality, state-of-the-art sewing and embroidery machines at every price point from entry-level to top-of-the-line. Carrying products from Brother means that local community members now have access to licensed ‘Project Runway’ Limited Edition sewing and embroidery machines—innovative, state-of-the-art machines with built in Disney® designs, multi-needle machines that provide a home-business opportunity and much more.

“Business is different now,” said Anderson. “I’ve expanded my product line to include Brother because they offer innovative new products with outstanding support and education.”

Anderson says he’s looking to Brother to grow his business by providing his customers with more options. Carrying the Brother ‘Project Runway’ Limited Edition sewing and embroidery machines will boost his younger customer base, he said. Education is a key element to his success as a dealer, and he says people of all ages love to learn. He currently offers classes at all levels, including youth classes, where children as young as eight years old participate in fun projects, transforming their old jeans into pocketbooks and skirts, for example. “Kids are so talented and creative now,” said Anderson. “They see things in a totally different way, it’s great.”

Anderson’s testament to surviving in the lagging economy is by offering his clients outstanding service and customer support on all his products. He extends the manufacturers’ warranties on his products to one full year and offers in-house repairs by his certified mechanics. Anderson says people are looking for service—treat them the way you want to be treated and stand behind your product.

For over 20 years, Howard Anderson has maintained his business ethic of offering outstanding customer service to everyone who walks through his doors. Anderson knows how to keep his finger on the pulse of his customer base by listening to their needs and concerns. Offering a home-based business solution is meeting one of those needs. By becoming an Authorized Brother dealer, Stony Brook Sew and Vac is now able to host “Start Your Own Embroidery Business” events, featuring the new Brother Entrepreneur™ PR-650, a six-needle embroidery machine, perfect for customers who want to take their hobby of embroidery to the next level by starting a home-based embroidery business. Anderson says it’s great to be able to offer his customers more options, such as the business potential of the Entrepreneur™ PR-650. He believes being an Authorized Brother Innov-ís dealer gives him an edge by having the opportunity to introduce innovative, state-of-the-art Brother products and accessories to his loyal customers, and attracting new customers to form lasting relationships with for years to come.

In addition to building his business, Anderson has continued to give back to his community—and he invites his customers to help him do the same. Last summer, Stony Brook Sew and Vac invited members of his community to participate in the “Go Red” project, supporting awareness for Women’s Heart Disease by donating quilts for a local auction. He holds food drives at events throughout the year for local banks but most notably, he generously donates vacuums and sewing machines to local half-way houses and women’s centers. “We know people are hurting in the community,” said Anderson. “We will donate the items to anyone who needs them. “

To learn more about Stony Brook Sew and Vac and their locations in New Jersey and Delaware, visit http://www.stonybrooksew.com or call 609-987-868, in New Jersey, or 302-478-1445 in Wilmington, Delaware. For more information about the extensive line of innovative products and accessories from Brother, visit http://www.brother.com

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Carolyn Woodside
The EGC Group
516-870-7460
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