Ideal Impact, Inc. Surpasses Sales and Revenue Goals in 2009; New Company Helping Churches and Christian Schools Fund Critical Needs

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By most accounts, 2009 was a risky year to launch a business, not to mention a difficult time to sign new customers, increase staff, or generate a profit. However, this was not the case for Ideal Impact, Inc. (http://www.idealimpactinc.com) in Grapevine, Texas. Since opening its doors March 2009, the employee-owned company has exceeded its sales goals, financial projections and staffing plan.

By most accounts, 2009 was a risky year to launch a business, not to mention a difficult time to sign new customers, increase staff, or generate a profit. However, this was not the case for Ideal Impact, Inc. (http://www.idealimpactinc.com) in Grapevine, Texas. Since opening its doors March 2009, the employee-owned company has exceeded its sales goals, financial projections and staffing plan.

According to Wes McDaniel, founder and CEO of Ideal Impact, defying the odds was a result of having a well-defined mission, passionate employees, and good fortune.

"We are incredibly blessed to be so far ahead of our plan in such a short time," said McDaniel, noting the company doubled initial projections by implementing 14 energy savings contracts worth $730,000 during 2009. "Because our business is to generate funds for use in other budget areas, we have been very successful in our sales efforts."

Embarking on its goal to generate $1 billion for Christian ministry purposes, Ideal Impact works with churches, Christian schools and faith-related organizations throughout Texas with a minimum annual energy bill of $20,000. By implementing a proactive energy efficiency plan, combined with energy education training, they are able to yield surplus funds, obtain needed facility improvements and have a positive environmental impact.

"Today, everyone is facing the challenge of meeting operational, personnel and financial demands," noted McDaniel, who estimates his company will generate $16 million of savings during the next 20 years from the customers signed in 2009, which include Southern Baptists of Texas Convention (SBTC), Bill Glass Champions for Life, Harvest Church and School, White's Chapel United Methodist Church and Covenant Christian Academy. "Most businesses and non-profit organizations don't realize the substantial dollars that can be easily achieved through energy savings and allocated for other purposes."

Through a systematic analysis of energy usage, operational equipment and occupant behavior, these organizations can obtain a customized energy plan that addresses both short-term needs and long-term goals. Regardless of size or age of a building, comprehensive or individual energy conservation measures can be implemented that will improve comfort and decrease energy usage:

  •     HVAC mechanical equipment
  •     Temperature controls
  •     Building automation systems
  •     Electrical service
  •     Lighting retrofit
  •     Repair and upgrade
  •     Energy efficiency training

Most significantly, projects are a positive cash flow from the start with no up front costs or lease-purchase/ loan to repay.

This appealed to the Southern Baptists of Texas Convention (SBTC), which entered into a three-year energy savings agreement in June 2009 for its administration facility in Grapevine, Texas. The 30,000 square foot facility will save $22,200 annually and projected savings over a 15-year period is approximately $518,000. In addition, they have already achieved monthly savings of 43 percent of their electric consumption.

"For several years, we have been looking for ways to maximize efficiencies in our energy usage and this is a solution that I believe will provide substantial long-term savings to our ministry," says Joe Davis, chief financial officer of the SBTC, which has 2,143 affiliated churches throughout the state. "These savings will increase as time goes by and energy costs continue to climb. Putting more dollars into ministry and less into overhead makes perfect sense."

Moving into 2010, McDaniel plans to increase his staff from 10 to 16, lease additional office space, exceed $1 million in sales before the company's one-year anniversary in March, and generate approximately $138 million in energy savings for ministry purposes.

"Our momentum continues to get stronger and our sales pipeline longer, so it seems our message is being heard and more importantly, our services and benefits understood." stated McDaniel.

Founded March 2, 2009, Ideal Impact's mission is well-defined: to help worship facilities and faith-based organizations reduce energy consumption and create a new revenue source; to help clients use resources wisely and efficiently; and to have a positive impact on the environment.

The company's corporate office is located at 1133 South Main Street in downtown Grapevine. For more information call (817) 251-8498 or visit http://www.idealimpactinc.com.

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Tracy Southers
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