New York, NY (PRWEB) February 2, 2010
Invite Media, provider of the first universal buying platform for online display media, announced today that it has launched full real-time bidding (RTB) and self-service integrations with AdBrite, AdMeld and PubMatic as part of its industry-leading Bid Manager© platform. The integrations will allow agencies, ad networks and other Bid Manager© users to access, optimize and perform targeting across a vast amount of “brand-safe” and verifiable inventory provided by these sources.
Founded in 2007, Invite Media serves billions of ad impressions per month on behalf of over 45 top ad agencies, networks and media buyers. Bid Manager©, the company’s flagship product, is a fully self-service and automated buying platform for online display media. Integrated across every major ad exchange and publisher aggregator, Bid Manager© gives media buyers access to over 12 billion highly-targeted impressions per day through one central interface.
“The adoption of real-time bidding by companies like AdBrite, AdMeld and PubMatic represents a significant transformation in the digital media ecosystem,” said Invite Media’s Co-Founder and CEO, Zachary Weinberg. “Media buyers can now more easily and efficiently drive scale and performance in their online campaigns by using a central platform, while publishers receive the benefit of gaining exposure to quality demand with very little friction.”
As part of its standard offering, the Bid Manager© platform allows buyers to optimize online campaigns in real-time across multiple inventory sources, including Yahoo’s Right Media Exchange and Google’s DoubleClick Ad Exchange. Additional features include the ability to access third party data providers directly through the same central interface, gain in-depth reporting and analytics on all metrics, and build an internal “exchange practice” around a fully self-service and transparent platform.
“Up until now, media buyers had little transparency or control over the media buying process while publishers also struggled to correctly price their inventory,” said Iggy Fanlo, CEO of AdBrite. “The introduction of demand-side platforms like Invite Media’s Bid Manager© has helped bring order to the ecosystem and has visibly moved the needle for both buyers and sellers. Through our partnership, we’ve already started to see great results in both yield to publishers and performance to advertisers.”
“Real-time bidding represents a major evolution for the digital media industry that will have a positive impact for both media buyers and publishers,” said Michael Barrett, CEO of AdMeld. “Invite Media is a leader in the space and has experienced significant adoption of their platform to facilitate smarter media buying. We look forward to working together in order to deliver superior performance for both media buyers and the premium publishers we serve at AdMeld.”
“Invite Media is an industry leader that is truly helping agencies and advertisers unlock the potential of real-time bidding, and they are achieving excellent results with PubMatic,” said Rajeev Goel, PubMatic Co-Founder and CEO. “Invite Media’s Bid Manager© platform allows an agency to build an expertise around real-time bidding and bid management by being fully transparent and self-service. We share the same vision at PubMatic for our customers, and are excited to be working together in order to deliver superior performance for media buyers and publishers.”
About Invite Media, Inc.
Invite Media is an advertising technology company headquartered in New York City and Philadelphia. Invite Media operates Bid Manager©, the first universal buying platform for display media. Integrated across every ad exchange and publisher aggregator, Bid Manager© is a fully self-service and automated buying platform used by dozens of ad agencies, networks and media buyers to execute and optimize online display campaigns in real-time. Invite Media's investors include Comcast Interactive Capital, First Round Capital, and Genacast Ventures. For more information, visit http://www.invitemedia.com.
Serving over 1 billion impressions a day on over 110,000 sites, AdBrite is The Internet's Ad Marketplace®. AdBrite has created a completely transparent and effective advertising exchange focused on maximizing ROI for advertisers and publisher yield through best-in-class targeting and optimization technology. AdBrite’s auction-driven pricing, real time bidding and API functionality combined with a self-service account management interface gives our customers unparalleled access to campaign information. AdBrite, Inc. was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, Artis Capital and Mitsui Ventures. AdBrite and The Internet’s Ad Marketplace are registered trademarks of AdBrite, Inc. For more information, visit http://www.adbrite.com
AdMeld (http://www.admeld.com) helps the world's premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld's real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers' understanding and control of their discretionary ad inventories. Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 85 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
PubMatic (http://www.pubmatic.com) is a global Ad Revenue Optimization company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic's real-time Ad Price PredictionTM technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.