Pocono Mountains Media Group to Host Interactive Marketing Seminar for Local Business by Borrell Associates

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Main Street Goes Interactive: How Local Businesses Use the Internet to Grow is a new seminar presented by Borrell Associates and the Pocono Record.

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“Business owners and managers who attend this seminar will gain valuable insight into the rapidly changing climate of interactive advertising,” said Brad Bailey, advertising director for the Pocono Mountains Media Group.

Main Street Goes Interactive: How Local Businesses Use the Internet to Grow is a new seminar presented by Borrell Associates and the Pocono Record. At the seminar – to be held Wednesday, March 17 – Pocono area businesses will learn what local consumers are buying online; discover ways to increase sales with interactive advertising, and find out what local businesses in their field are budgeting for interactive advertising now and in the future.

The Pocono Mountains Media Group seminar is designed to present local businesses with valuable know-how and useable market intelligence they can apply to target more potential local customers on the Internet right away. It will be presented by Borrell Associates – a leader in Internet advertising information and techniques, with a client list that includes Google, The New York Times, Washington Post and Microsoft. Borrell VP, Mr. Bill Caudill, will share his expertise and the results of Borrell’s extensive research to give businesses the tools and know-how they need to develop a decisive competitive edge in the crowded online marketplace.

“Business owners and managers who attend this seminar will gain valuable insight into the rapidly changing climate of interactive advertising,” said Brad Bailey, advertising director for the Pocono Mountains Media Group. “They will leave knowing more about internet advertising, more about their market and more about their competition. This is local market information that is not available anywhere else.”

Each one hour session will highlight key market indicators, proven practices, and applications for building a sound foundation for Internet marketing. Three identical sessions will be held on March 17 at 9:00am, 12:00pm and 3:00pm at the Quality Inn (1220 West Main Street, Stroudsburg, PA). One lucky attendee at each seminar will even have a chance to win one of three digital cameras. A grand prize of a Gateway Netbook will be awarded by random drawing from all advertisers who sign a contract for advertising on the day of the event.

Local businesses interested in learning more about the Pocono Mountains Media Group’s Main Street Goes Interactive: How Local Businesses Use the Internet to Grow seminar can visit http://www.PoconoRecord.com/seminar. The site offers an event description for this seminar, online registration and entry rules for the session prizes.

ABOUT DOW JONES LOCAL MEDIA GROUP
Dow Jones Local Media Group (http://www.dowjones.com/lmg), formerly Ottaway Newspapers, Inc., operates eight community media groups around the country – including the Pocono Mountains Media Group – that collectively are comprised of 8 daily and 15 weekly newspapers, several lifestyle magazines and other niche publications, and a multitude of affiliated Web sites in seven states.

Media Contact:
Sean Polay
Product Manager, Distributed Media
774.313.6093

ABOUT DOW JONES
Dow Jones & Company (http://www.dowjones.com) is a News Corporation company (NYSE: NWS, NWS.A; ASX: NWS, NWSLV; http://www.newscorp.com). Dow Jones is a leading provider of global business news and information services. Its Consumer Media Group publishes The Wall Street Journal, Barron's, MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions, Dow Jones Indexes and Dow Jones Financial Information Services. Dow Jones owns 50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio stations in the U.S.

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Jamie Bohlin
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