Their depth of knowledge and expertise will help us to define this dynamic new category of restaurant entertainment and to refine our offering to ensure it is the preeminent solution for advertisers.
Dallas, Texas (PRWEB) February 2, 2010
indoorDIRECT, Inc., owner of the Restaurant Entertainment Network, today announced the formation of a powerful new Advisory Board comprised of esteemed leaders from across media and entertainment industries.
The founding members of the Advisory Board --Tony Thomopoulos, Mark Lazarus, Jon Mandel, John Mass and David Weitzner -- will join forces with indoorDIRECT’s senior management and Board of Directors to strategically position the Restaurant Entertainment Network and promote its unique value to marketers seeking effective platforms to reach consumers.
“The enthusiasm and support of such an esteemed group of industry veterans validates the Restaurant Entertainment Network as a relevant and substantial advertising medium,” said Fred Margolin, CEO of indoorDIRECT. “Their depth of knowledge and expertise will help us to define this dynamic new category of restaurant entertainment and to refine our offering to ensure it is the preeminent solution for advertisers.”
Reaching more than 150 million consumers annually, the growing Restaurant Entertainment Network is currently located within 1,077 major brand quick-service and family-dining restaurants in America’s top Designated Market Areas (DMA). Through partnerships with over 100 leading media content providers, the network independently produces an entertaining mix of “bite-sized” music, sports and pop culture programs.
“Our network engages receptive consumers in a DVR-free setting, with high-dwell time, when they are on the path to purchase,” added Margolin. “Our Advisory Board will be integral as we continue to expand our network footprint and enhance ad placement and integration opportunities.”
About the Advisory Board:
Currently founder and partner in Morning Light Productions, Thomopoulos is well known in the motion picture and television industries for his innovation and achievements. Starting his career as a mail clerk at NBC's New York headquarters, he rose rapidly to senior marketing jobs. In 1973, Barry Diller hired him on at ABC to oversee prime-time programming. He was president of the entire broadcast group when he left the company in 1985 to become Chairman of United Artists Pictures.
Following his tenure as Chairman of United Artists Pictures, he formed Thomopoulos Productions, an independent production company of both motion pictures and television programs. Additional roles include: President of Amblin Television, CEO of MTM Entertainment, Inc., CEO of MTM Entertainment, Inc., and Chairman and CEO of Media Arts Group, a NYSE company.
With more than 20 years of industry experience, Lazarus has worked with every major sports league, Hollywood studio and major advertiser. Currently President of Media and Marketing for Career Sports & Entertainment (CS&E), Lazarus leads the agency's sports and entertainment Media and Marketing divisions and oversees the companies' content, production, marketing and consulting practices.
Prior to joining CS&E, Lazarus was president of Turner Entertainment Group. In this capacity, he oversaw all aspects of Turner Entertainment Networks, which included TBS, Turner Network Television (TNT), Turner Classic Movies (TCM) and truTV; as well as, The Turner Animation Young Adults & Kids Media unit, Turner Broadcasting's local Atlanta station, Turner Sports and Turner Entertainment Sales and Marketing.
Jon Mandel most recently has been CEO of NielsenConnect, a change-forcing unit of the Nielsen Company responsible for connecting all of the different information resources across Nielsen. Prior to this corporate role, Mandel was Chief of Strategic Solutions for GroupM, one of the world’s largest media communications companies.
Before his role at GroupM, Mandel was Chairman of MediaCom US, a GroupM company that plans and implements more than $13 billion a year of its advertising clients’ media spending. While at MediaCom, he proved to be a pioneer and led many firsts in the media business from new forms of outdoor advertising to creating the first online media agency in anticipation of the Internet being an advertising vehicle.
John Mass spent the past 17 years at the William Morris Agency, LLC. He most recently served as Executive Vice President where he headed Business Development and New Ventures. In his capacity at William Morris, Mass was in charge of strategic planning, acquisitions, and investments on behalf of the company. Mass was also on the company’s board of directors.
Prior to his role as head of Business Development and New Ventures, Mr. Mass founded and managed the agency’s Corporate Consulting and New Media departments.
As the current owner of David Weitzner Associates, Mr. Weitzner provides marketing and strategy consultation to Fortune 500 companies around the globe. Mr. Weitzner is also the current director of the Summer Program for the University of Southern California’s School of Cinematic Arts.
Previously Mr. Weitzner served as Corporate Executive Vice President of Universal Studios Strategic Marketing Group and President of Worldwide Marketing for all of the following: MCA/Universal Studios Recreation Services, the Weintraub Entertainment Group, Embassy Pictures, Universal Pictures, 20th Century Fox and Palomar Pictures. While with Universal and 20th Century Fox, he was responsible for marketing campaigns of major films such as E.T.: The Extra-Terrestrial, Aliens and Star Wars.
indoorDIRECT (http://www.indoordirect.com) is the owner of the Restaurant Entertainment Network, a powerful digital media outlet that delivers Internet-based entertainment and advertising to more than one thousand major brand quick-service and family-dining restaurants nationwide. The Network entertains more than 150 million consumers annually at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s, and other restaurants in America’s top DMAs. Through partnerships with 100+ leading media content providers, the network currently produces three quality shows: theBITE, theBITE Weekend and theBITE@Nite. indoorDIRECT is privately held and based in Dallas, with additional offices in both New York and Los Angeles.
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