Start Up Ojunto Brings a Revolutionary Approach to Customer Satisfaction Surveys.

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Companies can invite customers to participate in satisfaction surveys simply by submitting customers’ emails to the website. Respondents then take a standard questionnaire which evaluates many aspects of the customer experience.

Our goal is to offer a hassle-free yet effective channel for companies to proactively listen to customers.

It is no secret that the sustainable success of most businesses is intimately correlated with customer satisfaction. However, until now, companies looking to measure customer satisfaction had to spend time creating surveys, managing customers’ invitations and designing reports in a process that was inefficient and frustrating. Now, a start up named Ojunto ( attempts to drastically simplify the process by offering a standard survey tool focusing exclusively on customer satisfaction.

Here is how it works:

  • Companies sign up online for the service. Then, they collect customers emails and import them into their online account (Ojunto does not share these emails).
  • On behalf of the company, Ojunto sends an email inviting customers to complete a two-minute satisfaction survey. The pre-built questionnaire evaluates different aspects of the customers’ experiences, such as overall satisfaction, staff behavior, quality of products or services and state of the facilities.
  • Ojunto sends the reports to the company every quarter.

Sergio Oliveira, Ojunto’s managing director, emphasizes that reports are shared solely with the company and not made public. He adds: “Companies can easily spend valuable time and money on complex surveys that provides no additional insights. Our goal is to offer a hassle-free yet effective channel for companies to proactively listen to customers.”

Ojunto operates under the “freemium” model – i.e. it offers a free basic plan and a premium plan with advanced features for $39/month. The company currently provides the service in English speaking countries and is soon expanding it to additional languages.

About Ojunto:
Ojunto was launched in early 2010 and is currently one of the most promising start-ups. The company focuses exclusively on customer loyalty services and provides customer satisfaction surveys to companies of all sizes in most industries. Ojunto is the sister company of, a provider of hassle-free patient satisfaction surveys to healthcare professionals. Visit to learn more.


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Sergio Oliveira
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