Beanstalk Marketing Group Expands to New York, Adds Industry Vets, and Announces Innovative TV Station Incentives

Share Article

LA-based Beanstalk, the leading cost-per-action media company in the direct response space, completes its expansion to New York City, snags industry-vets Mark Stenberg (Iceland Health) and Chris Kelly (Petry), and announces game-changing incentives to re-energize its TV affiliate network. stations huge new incentives to run more CPA media combined with quality offers, the highest payouts, and faster payment will change the way our industry operates and solidify Beanstalk’s status as the de facto industry leader.

Beanstalk Marketing Group announces the successful completion of its expansion to New York City. Opened in November 2009, Beanstalk’s midtown Manhattan office places this leading performance-driven media company into the heart of the television cable and broadcast industry allowing for further expansion and enhancement of its comprehensive network of TV stations and networks. Beanstalk’s Los Angeles office continues to service its many direct response and lead generation clients.

Beanstalk Assembles Key Industry Professionals

Also announced today is the completion of Beanstalk’s recruitment effort featuring several new executive and sales management personnel based in New York. Brandee Radosavljevic, Beanstalk’s CEO and long-time driving force in the field of cost-per-action advertising, stated, “I’m thrilled and excited to have put together a world-class team which is broadly and deeply experienced in both client sales and affiliate relations.”

Mark H. Stenberg was named President of Beanstalk Marketing Group. Mr. Stenberg brings to Beanstalk his 10 years of management and marketing experience in the direct response industry as both a product marketer and service provider. He was the founder and CEO of Iceland Health, Inc. which was acquired in a merger with Nutrition 21, Inc. In 2001 Stenberg founded the direct response investment and consulting company EAKC Investments, Inc., assisting in the marketing and operational development of direct response start-ups across a wide spectrum of products and services. Prior to Iceland Health, Mr. Stenberg spent 20 years in the computer industry founding and subsequently selling seven computer-related enterprises.

The Beanstalk New York team is further augmented by Chris Kelly who has joined as Beanstalk’s new Senior Vice President of Affiliate Services. Mr. Kelly brings over a decade of broadcast sales management, training and business development to the company. He has worked in local television sales, represented major ownership groups, and has been involved in station, syndication and network launches. Prior to joining Beanstalk, Mr. Kelly ran the direct response group for Petry Television’s 200+ properties.

In addition, Paul Fiore brings his 15 years of television representation experience to Beanstalk as its new Manager of Client Sales, Business Development & Affiliate Relations. Mr. Fiore served in sales, management and operational roles at MMT Sales, Inc. and ABC National Television Sales. Vincent Luvera joins Beanstalk as its newest Affiliate Services Rep. Mr. Luvera comes to Beanstalk with over 10 years of experience in television advertising sales at Petry Television, Fox Television and Cox Broadcasting.

Beanstalk Announces 3 Innovative Programs that will “Set the industry on fire!”

Mark Stenberg, Beanstalk’s new President announced today the introduction of three new programs geared towards expanding and enhancing Beanstalk’s network of affiliate stations helping to increase sales for its advertising clients. Mr. Stenberg states, “I believe that giving stations huge new incentives to run more CPA media combined with quality offers, the highest payouts, and faster payment will change the way our industry operates and solidify Beanstalk’s status as the de facto industry leader.”

The new programs are:

  • A guarantee to affiliate stations and networks that Beanstalk will beat or match any payout in the industry.
  • A new FastCash program that enables affiliates to be paid on a weekly basis (rather than the industry-standard monthly basis) via free, safe ACH direct deposit.
  • The BeanCount® incentive program whereby stations earn gift rewards, not just for volume, but for month over month volume increases, airing new offers, requesting new offers on Beanstalk’s new online Showcase, and dozens of other incentives. Like frequent flyer programs, accumulating these beans pays off for station managers and programming coordinators.

For additional information, contact Lynnette Layman, Director of Operations, or visit

About Beanstalk:
Beanstalk Marketing Group is a full service direct response media-consulting and marketing agency. Through it’s expansive network of TV and radio affiliates, hundreds of successful lead generation and direct response advertising campaigns are placed on a cost-per-action basis. Through its team of experienced professionals and its innovative business solutions, Beanstalk brings together its broad array of advertising clients and its wide network of affiliate stations offering them opportunities to enhance their earnings, maximize distressed inventory and open additional markets for direct response advertising.

Lynnette Layman
Beanstalk Marketing Group, Inc.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lynnette Layman
Visit website