EPORIA Serves Up D’Artagnan Gourmet Food eCommerce Website with Unprecedented Results

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eCommerce Website Development Transforms Online Business – Results in Double-Digit Increases in Order Volume and Online Sales.

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“EPORIA helped us every step of the way… As a result,” says Katie Holler, Director of eCommerce for D’Artagnan, “we had the best December online in the history of the business, and the month of January was up 17% over last year.”

EPORIA and D’Artagnan announced today that D’Artagnan’s eCommerce website, which was launched in October on the EPORIA platform, generated higher online sales for the months of December and January than the company has ever seen, with January seeing double digit sales growth over 2009. EPORIA eCommerce is the digital commerce leader for established brands seeking to maximize their online channel. D’Artagnan is the leading purveyor of humanely raised, all natural and organic free range meats, game, poultry charcuteries and mushrooms to the nation’s 4-star chefs and home gourmets.

“Launching in time for our busiest season was key for us, so we could capitalize on holiday traffic and convert visitors on the new platform,” said Katie Holler, Director of eCommerce for the 25-year-old gourmet food company. “EPORIA helped us every step of the way, from design to implementation, and met our tight timeframe with a week to spare!” The two companies collaborated closely to accomplish this feat. “As a result,” says Holler, “we had the best December online in the history of the business, and the month of January was up 17% over last year.”

Recognizing the desire for increased online sales and a richer online presence for its expanding clientele, D’Artagnan selected EPORIA for their focus on results, and for the platform’s robust feature set, which is perfectly suited to an elite gourmet food brand like D’Artagnan. Holler sought a platform that could support this “dynamic and growing business in a highly competitive space.” She says, “In my 10 years in eCommerce for luxury brands I’ve seen a lot of solutions, so I knew exactly what I was looking for to meet D’Artagnan’s specific business needs.”

Together, EPORIA and D’Artagnan are reinventing this innovative and deeply branded eCommerce presence offering powerful features such as shipping by delivery date, compelling promotions, exceptionally versatile merchandising and buyer’s club memberships. EPORIA’s expertise in usability and conversion directly supports D’Artagnan’s customers by producing a highly intuitive user experience that results in increased online order volume and average order value.

Built-in, flexible and fully trackable marketing tools provide more opportunities for purchases from both new and returning D’Artagnan customers. Campaigns tout enticing offers and sales on dartagnan.com, including themed discounts and promotional offers, all easily managed from within EPORIA’s accessible, no-code interface.

EPORIA’s in-house photography service showcases the brand’s products in tremendous detail by generating images with high resolution views of both raw and cooked shots. The larger views show such quality and appeal that “customers tell us that they salivate just looking at the site,” says Ariane Daguin, founder of D’Artagnan. Peer response to the new website has brought considerable accolades as well.

The website’s extraordinary results began immediately after launch. EPORIA’s search engine friendly platform and comprehensive SEO expertise led to rapid indexing of the new website’s pages–nearly 90% of the new pages were listed in search engines within just days after launch. “We were extremely impressed with the results,” says Holler. “Just two weeks after launch, our rankings on the first three pages of search returns increased 400%. I’ve never seen a site index so fast.”

“From the day we launched, our daily order volume and average order value have seen double digit increases and our conversion rate has already nearly tripled,” Holler reports. In the due diligence phase of researching potential eCommerce solutions and partners, Holler often told the EPORIA team that the EPORIA eCommerce solution sounded “too good to be true.” Since the launch, Holler confirms that “we can now see the results for ourselves, and it’s true—EPORIA really is that good. And on top of it, they offer a great value for your investment.”

Early in the planning process, Holler told EPORIA “If you deliver as well as you listen to our needs, we’re golden.” Three months post launch, she is happy to announce that “we know we made the right choice and I am convinced that we would not have had the kind of results we achieved this past holiday season if we had not chosen EPORIA.”

EPORIA’s eCommerce platform provides D’Artagnan with the following key capabilities:

  •     Conversion expertise and actionable interpretation of integrated metrics.
  • Intuitive on-site navigation and search for high usability.
  • Complex pricing structures for multiple customer groups and buyer’s club discounts.
  • High-end website design to communicate the brand’s heritage and values.
  • Vivid product imagery displays every morsel in rich, mouthwatering detail.

D’Artagnan has a unique story and it was crucial to remain true to the quality and rich history of the brand while implementing EPORIA’s technologically advanced eCommerce platform. EPORIA is honored to be partnered with such a respected brand in the gourmet food industry. Both companies look forward to continued successes together, growing D’Artagnan’s online presence and perpetually improving results.

About EPORIA eCommerce
EPORIA is a results-focused eCommerce solution that attracts more qualified traffic and maximizes conversion. Site and order management are simplified by intuitive, no-code administration and seamless integration with back office systems. EPORIA’s attentive conversion experts work closely with each client to develop, support, and continually enhance the ideal combination of functionality, branded design, and workflow.

About D’Artagnan
D’Artagnan was founded in 1985 by Ariane Daguin, a native of the Southwest of France with generations of chefs in her family tree. As a pioneer in the farm-to-table movement, D’Artagnan quickly earned the trust of top chefs all over the country for its dedication to procuring the best free-range meats available from humane, sustainable farms. Today, D’Artagnan is the leading purveyor of all-natural and organic free-range meats, game, poultry, smoked delicacies, mushrooms and truffles serving professional chefs and home gourmets alike.

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Emily Pfeiffer
EPORIA eCommerce
877.276.2402 ext. 238
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