Marketing Firm in Virginia Serves Startups and Small Businesses

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A recent MBA graduate from The George Washington University with a passion for the entrepreneurial spirit, launched a full service strategic marketing firm targeting startups and small businesses. The owner of The Stiletto Group, Rebecca Ryckman, believes entrepreneurs and small business owners deserve creative, strategic, and affordable marketing solutions to help their businesses Make an Impression in the marketplace.

In an economic downturn, Rebecca Ryckman earned her MBA from The George Washington University School of Business (May 2009) and started a full service marketing firm targeting startups and small businesses, The Stiletto Group. “Start ups and small businesses need marketing guidance, but traditional marketing firms are too expensive,” the managing partner of The Stiletto Group, Rebecca Ryckman, stated. And, that's where the idea for The Stiletto Group was born.

“We help startups and small businesses make an impression in the marketplace through affordable, creative, and strategic marketing planning and execution”, says Ryckman. "Like our clients, The Stiletto Group is a startup and small business. We understand the marketing challenges our clients face because we've experienced them ourselves. That’s our competitive advantage.”        

The Stiletto Group focuses its services in the areas of strategic planning, communications, and program development. The company offers a free online ‘marketing quiz’ in which viewers answer a few short questions about their organization and marketing activities in exchange for a personalized analysis along with recommendations on how to improve marketing plans and tactics to reach their goals.

Since the company's inception in June 2009, The Stiletto Group has engaged with several startup organizations, small businesses, and entrepreneurial centers to provide services and educate the community on how to market in a startup environment. Some of the organizations and companies The Stiletto Group has worked with include; The Akron Digital Academy (k-12 charter school), Global Six (medical information technology), Community Business Partnerships (Fairfax, VA entrepreneurial center) and the Dingman Center for Entrepreneurship at the University of Maryland, Robert H. Smith School of Business.

In hard economic times, The Stiletto Group realizes that marketing expenses can be considered a luxury expense. However, marketing is an important piece to any business plan succeeding. Therefore, the company offers economical packages to clients in order to provide them with the marketing tools needed to keep their business going. “We offer customized solutions geared towards any budget. If you can’t afford a full-fledged marketing plan with execution, we’ll offer you the steps you need to follow to craft your marketing strategy and begin executing at a low cost,” the managing partner indicated. The Stiletto Group even offers contract work solutions for those organizations that need human capital but don’t want to pay for a full time employee.

"There's a passion that runs through the entrepreneurial community that you don't find in large organizations. That's what I love and why I wanted to work with these types of businesses and owners." “Entrepreneurs want to change the world with their products and services, or at least a certain market and The Stiletto Group was established to help them do just that.” Rebecca Ryckman, Managing Partner, The Stiletto Group.

For more information about The Stiletto Group visit the web at http://www.thestilettogroup.com.

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Rebecca Ryckman, MBA, Managing Partner
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