Ambient Industries Raises Additional Round of Funding from Amadeus and Eden Ventures for Flook, the Location Browser

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Ambient Industries (, announced today that it has closed an additional round of funding led by the Amadeus Capital Partners and Eden Ventures.

Ambient Industries (, announced today that it has closed an additional round of funding led by the Amadeus Capital Partners and Eden Ventures. The capital infusion will be used for expansion and to increase development capability.

“We have attracted loyal users who find that discovering and sharing the world around them with flook is a refreshing and creative change from other me-too location-based mobile applications” said Ambient Industries’ co-founder Roger Nolan. “Users are excited to discover quirky recommendations that they wouldn’t find in the guide books – and just as excited to express their creative side by creating flook cards sharing their own local secrets. Flook’s competitive aspect allows users to take part in a real competition of skill, and to feel a genuine sense of accomplishment when their score increases.”

“We have seen so much potential realized from Ambient Industries and flook,” said Will Dawson, partner Amadeus. “We can't wait to see how flook will continue to grow and to discover new ways in which people will use it. We see Ambient Industries in a unique niche where the discovery is more important than search, and creativity more important than simplistic game-playing.”

"We see many investment opportunities in mobile applications, but flook hits a sweet spot of creativity, discovery and location that no other companies have,” said Peter Jones, partner at Eden Ventures.

A video demo of flook is available here:


Ambient Industries is a mobile software company founded by Roger Nolan, Jane Sales, Tristan Brotherton and Dave Jennings.

Nolan and Sales both worked at Psion, where they were responsible for the communications layer and the kernel, respectively. Their code was the foundation of the codebase that became Symbian OS and that still runs in millions of phones today. Jennings worked at the Parkes Radio-Telescope in Australia, was the first technical hire at and chief architect for Tigerex before joining Nolan at Sonopia. Brotherton founded FluidHR, which produced the U.K.’s first online staff screen software platform and building software, before joining ROO Media/KIT Digital.

Ambient Industries is based in London and San Francisco. The company is funded by Amadeus and Eden Ventures. For more information, visit


Amadeus Capital Partners is one of Europe's leading technology venture capital firms. Since its inception in 1997, the firm has backed over 60 companies in industries that include communications and networking hardware and software, cleantech, medtech, computer hardware and software, media, and e-commerce. Amadeus has £473m under management. Global businesses built by Amadeus include CSR plc (LSE:CSR), the leading producer of single chip bluetooth radios for short range connections, and Solexa Ltd, the developer of next generation genetic analysis systems, merged into Illumina, Inc. (ILMN) to create the world-leader in gene-sequencing technology.

The Amadeus and Angels Seed Fund (AASF), focuses on seed stage technology companies with a base in the UK. AASF is jointly funded by Amadeus, Capital for Enterprise Limited [BERR], business angels and private investors. AASF has access to proprietary, high-quality deal flow, complemented by the discipline of a large VC fund and the expert knowledge of business angels. For more information, please visit

Amadeus Capital Partners Ltd is authorised and regulated by the Financial Services Authority.
Registered office: Mount Pleasant House, 2 Mount Pleasant, Cambridge CB3 0RN, UK. Registered in England no: 3392685


Eden Ventures invests in technology companies in the telecommunications software, enterprise software, SaaS, digital media, e-commerce, internet, social media and mobile sectors in Europe.

As serial entrepreneurs, Eden’s partners bring the highest levels of expertise in building early stage technology companies. As seasoned investors, Eden’s partners bring a strong investment track record, offering potential for high returns in this exciting sector.
Eden adds significant sales & marketing, organizational and financial focus and capabilities to the existing inherent technology value of its portfolio members.


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