Greystripe Expands its Rich Media Mobile Advertising Network to Nokia’s Ovi Store Apps

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Greystripe, the leading mobile rich media- advertising network, announced ad network support for Nokia’s Ovi App Store

“We are excited to be able to offer the most complete set of mobile in-app ad platforms to our brand advertisers,” said Michael Chang, CEO for Greystripe

Today Greystripe, the leading mobile rich media- advertising network, announced ad network support for Nokia’s Ovi App Store. Although Greystripe has supported hundreds of millions of Java downloads, this is the first time they will be supporting apps in the Ovi store. Greystripe is beginning to migrate 1,200 Gamejump.com Java titles into the Ovi App Store. With this announcement, Greystripe now supports the top three smartphone marketplaces: the iPhone App Store, the Android Marketplace, and Nokia’s Ovi App Store.

The Ovi Store is designed to be an evolving media service that consolidates Nokia’s existing services into a one-stop-shop for free and paid content. In May of last year, the Ovi Store by Nokia launched globally to an estimated 50 million Nokia device owners across more than 50 Nokia devices. Application developers distribute their media, applications, and games through the Ovi Store, and Nokia tracks over one million downloads a day. With hundreds of millions of downloads to date, today's announcement represents the launch of Greystripe’s support of the Java/Symbian platform, this time through the Ovi Store.

Currently Greystripe supports over 1,400 Java handset models, in addition to iPhone and Android. Greystripe continues to expand its Java/Symbian app downloads, which account for approximately 250,000 app downloads on the network per day. Since Symbian is still a popular platform globally, this announcement is significant for brands that want to reach a wider audience by advertising on the Java/Symbian network, such as Navy and JC Penny.

Greystripe has created an automated and completely self service web-based portal for developers to ad enable their Java/Symbian apps. Using Greystripe’s proprietary technology, developers can upload all of their fully developed mobile app ports, each file supporting an individual phone model, while the ad client is automatically merged with their application. Developers offer their apps for free to consumers and monetize using Greystripe’s ad network by displaying pre- and post-roll full-screen ads.

“We are excited to be able to offer the most complete set of mobile in-app ad platforms to our brand advertisers,” said Michael Chang, CEO for Greystripe. “This announcement reinforces one of our main objectives as a network, to reach the broadest audience possible, in addition to our iPhone and Android users.”

“Greystripe’s advertising solution makes it super easy for us to ad enable fully completed and ported mobile apps and then load them into Ovi for broad distribution,” said Dmitriy Surchenov, Business Development Manager at United Fun Traders Ltd., developer of Farm Frenzy.

Free ad-supported apps are now available for download through ovi.nokia.com.

About Greystripe
Greystripe is the leading rich media mobile advertising network delivering brand advertising to mobile applications across iPhone, Android and over 1400 Java feature phones. Greystripe’s network of over 2000 mobile applications gives brands the ability to communicate their advertising message to a unique mobile audience, developers to gain advertising revenue by serving ads through their games, and consumers to play high-quality games for free.

Greystripe reaches millions of mobile users by powering over 180 Catalog distribution partners, through its online and mobile portal GameJump.com and deliver ad-supported apps through the iPhone App Store, and Android Marketplace.

Greystripe was named the E-Tech CTIA award winner for the Mobile Marketing/Mobile Advertising category in 2009, AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006.

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Alisa Davis

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