"His new book is one of the best out there on the use of social media for building trust and relationships for companies. I couldn't recommend it more. "
Ft. Lauderdale, FL (PRWEB) February 2, 2010
WebmasterRadio.FM, the world’s largest online B2B Radio Network, is proud to announce that Chris Brogan, President of New Marketing Labs and co-author of the New York Times and Wall Street Journal bestselling book “Trust Agents”, will appear as a guest on Larry Weber’s hit Internet Marketing radio show, “Market Edge” to discuss how to utilize the power of social software and networks to build your business online honestly, effectively, and profitably.
"What an exciting conversation I had on "Market Edge" with Chris Brogan." host Larry Weber said. "His new book is one of the best out there on the use of social media for building trust and relationships for companies. I couldn't recommend it more. "
Written by authors with over ten years of online media experience, the book defines “Trust Agents” as digitally savvy people who use the Web to humanize businesses using transparency, honesty and genuine relationships. The book expounds that because trust is the most valuable currency in the online world today, these Trust Agents wield enough online influence to build up or bring down any business’s reputation. “Trust Agents” combines in-depth coverage of case studies of how people are using online social tools to assemble networks of influence with practical step-by-step guidance on how to build profitable relationships with trust agents, or becoming one yourself.
Chris Brogan is president of New Marketing Labs, a new media agency based in Massachusetts. He is coauthor of the New York Times and Wall Street Journal bestselling Trust Agents. He blogs at [chrisbrogan.com], and speaks professionally at conferences and private events on the business impact of social media. He is co-founder of PodCamp, the international new media conference series.
New episodes of Market Edge air every Tuesday at 12PM Eastern / 10AM Pacific on WebmasterRadio.FM or on demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel or through iTunes.
About Market Edge:
Hosted by Larry Weber, chairman of the W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators, Market Edge takes on the future of online marketing with help from the analysts, entrepreneurs and technologists who are taking us to a new age of social media, e-communities and the blogosphere.
WebmasterRadio.FM lifts the "veiled curtain" of the Internet, bringing the business community together through an interactive radio network. Its listeners are a global group, comprised of everyone from corporate executives and decision makers to small and mid-sized businesses and individual entrepreneurs. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with Jiyan Wei of PRWeb, WebmasterRadio.FM's official newswire; “Market Edge” with W2/Racepoint Group Chairman Larry Weber; Fired Up! with Gordon Rudow of Bonfire Communications; "SEM Synergy” with Search Engine Marketing Industry Leader Bruce Clay and more. To tune into WebmasterRadio.FM's live content or check out the show lineup, please visit http://www.WebmasterRadio.FM.