RURO and Brady Team to Deliver Solutions for Mid-market Laboratory Applications

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Brady BBP™11 Label Printer powers low cost label and barcode printing for RURO lab management software.

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The combination of the BBP™11 and RURO’s lab management software is a winning combination that delivers superior value for customers around the world.

RURO, Inc., a leading developer of innovative research productivity tools today announced support for the newly available Brady BBP™11 Label Printer, a compact, budget friendly thermal label printer for laboratory and general industrial markets. With high quality 300 dpi print resolution, dual-walled construction and a breadth of high performance label materials, the BBP™11 printer is ideal for labs that need to create legible, identifiable and reliable labels for specimens and assets.

“Accurate, easy-to-read labels reduce identification errors, protect the safety of a lab’s patients, and improves productivity by easing inventory related tasks,” stated Christine A. Wolf, Marketing Product Manager, Brady. “Now even labs with limited budgets can benefit from a world-class solution and best practices to help them manage their facility.”

About RURO Products
The company features category leading solutions including:

FreezerPro - the next generation of software for managing and tracking frozen samples
ezColony - software that manages the entire infrastructure for transgenic animal facilities
Sciency ELN - More than just "going paperless", Sciency gives you a scalable, integrated research environment for managing and sharing data within a robust framework that protects valuable intellectual property, streamline laboratory processes and supports 21 CFR Part 11 compliance
LIMS 247 - a complete data and project management solution for clinical and pre- clinical trials, pathology studies and any scientific research

RURO software utilizes state-of-the art virtualization technology that enables compatibility with a variety of PC, Mac and Linux platforms and support both standalone and multi-user operation.

According to Kevin Hoisington, Marketing Director, RURO, “The combination of the BBP™11 and RURO’s lab management software is a winning combination that delivers superior value for customers around the world.”

About RURO
RURO Inc, headquartered in Frederick, Maryland, specializes in development and production of state of the art computer software to increase productivity for academic, biotechnological, pharmaceutical, medical and government (homeland security) laboratories in the USA and worldwide, while maintaining the highest level of security, versatility, and knowledge.

RURO is a company driven to innovate. With a fervent focus on relevant and novel software technologies that address needs of scientists, RURO strives to be the best at integrating world-class technologies and customer needs into products which have no analogs on the current software market.

For more information please visit RURO online at http://www.RURO.com .

About Brady Corporation
Brady Corporation (NYSE: BRC) is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 500,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs more than 7,000 people at operations in the Americas, Europe and Asia/Pacific. Brady’s fiscal 2009 sales were approximately $1.2 billion.

More information about Brady Corporation is available at http://www.bradycorp.com and to learn more about Brady’s complete line of products and offers visit http://www.bradyid.com . In Canada visit http://www.bradycanada.com .

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Doug Milliken
RURO, Inc.
888-881-7876 ext. 1
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