French and Latin Flavors Fuse to Create Food-Focused Blog that Promotes Cookware and More

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Founder of, Jay Mawhinney, developed an online business to distribute a high-end variety of cookware, flatware, cutlery, barbeque tools and kitchen accessories to a nationwide market. With years of gourmet and good old Americana cooking for friends and family at the heart of his passion, he has teamed with his wife to provide an interactive blog that features delicious family recipes.

Above all, I've tried to create a Web site that's personal and promotes the joys of cooking

Throughout his younger days, Jay Mawhinney was an avid gourmet cook - specializing in French cuisine - whipping up the tastiest creations for his friends and family, he developed a passion for good food and great company. This satisfaction was later enhanced by his wife, Sylvia Barrios, who shared his adornment and talents for cooking and introduced a Latin flavor into their meals.

In January 2009, the couple launched - a product of JMEnterprises - to establish an online platform where shoppers could congregate to browse through a high-end collection of cookware, flatware, cutlery, barbeque tools and kitchen accessories; an inventory that reflects their personal preference, backed by years of experience in the kitchen.

Among the Web site's selection of merchandise, Mawhinney highlights a few items he anticipates to be popular sellers. First is a collection of waterless, steam control cookware, which provides healthier meals with the elimination of grease and oil. Next is the site's assortment of flatware, available in silver or gold plating as well as plain styles. Additionally, shoppers can look forward to new additions starting with a handful of products by Rubbermaid, Sunbeam and Crockpot.

"Above all, I've tried to create a Web site that's personal and promotes the joys of cooking," Mawhinney said. "You can find pictures of my family as we prepare our meals together."

To learn more about the many benefits of cooking - like healthy meals and family togetherness - shoppers are encouraged to visit the Web site's newly formulated blog, This interactive tool will also be used to provide detailed product information, tips for mastering the barbeque, recipes and what to do around the kitchen.

Stop in today to discover the delicious surprises that await you!

About the Company: is a product of JMEnterprises and is owned and operated by Web entrepreneur, Jay Mawhinney.

Jay Mawhinney
(714) 870-6027

iePlexus, Inc.


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