APT’s “Test and Learn” Approach Featured in Deloitte’s Report on the Chemical Industry

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APT’s “Test & Learn” Approach is profiled in Deloitte’s report, “The Decade Ahead: Preparing for an Unpredictable Future in the Chemical Industry”.

Over the coming decade, as the economic environment fluctuates, key decision makers in the chemical industry must leverage a Test and Learn approach to efficiently and effectively design strategic and tactical initiatives.

Applied Predictive Technologies (APT), the leading provider of Test and Learn Management Systems, today announced that Deloitte’s report, “The Decade Ahead: Preparing for an Unpredictable Future in the Chemical Industry” profiles APT’s “Test & Learn” Approach as an analytical tool to maximize profits in customer-facing programs in the chemical industry.

APT notes that the report contends that the chemical industry has always successfully applied a Design of Experiments approach to production facilities. However, due to the “uncontrolled” environment in sales and marketing, few chemical companies have successfully transferred such approaches beyond manufacturing. APT’s Test and Learn Management system can help the chemical industry successfully answer questions regarding bundling of products and services, deciding payment terms, increasing or decreasing service levels, successfully introducing new products, incentivizing sales representatives, among other strategic initiatives.

APT’s CEO, Anthony Bruce notes, “The report points to the importance of institutionalizing a robust analytical capability that consistently reduces the risk in innovation and helps improve marketing programs. Over the coming decade, as the economic environment fluctuates, key decision makers in the chemical industry must leverage a Test and Learn approach to efficiently and effectively design strategic and tactical initiatives.”

The full text of the report is available at
http://www.deloitte.com/assets/Dcom-UnitedKingdom/Local%20Assets/Documents/Industries/Manufacturing/UK_Manu_The_Decade_ahead.pdf

About Applied Predictive Technologies
APT’s Test & Learn Management System is rapidly becoming the industry standard for the world’s most successful organizations. Having a disciplined and analytic approach allows our clients to make better decisions and effectively answer critical, time-sensitive questions. Leading manufacturers, retailers, and banks have used APT’s software to drive tens of millions of annual profit improvement across a variety of areas including product introduction, promotions, service levels, pricing, among others. APT works with some of the most successful organizations in the world, including 50 of the Forbes Global 2000. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate and independent entity. Please see http://www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its member firms.

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in 140 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte's more than 168,000 professionals are committed to becoming the standard of excellence.

Deloitte Touche Tohmatsu Global Manufacturing Industry Group
The Deloitte Touche Tohmatsu Chemical Group comprises of Deloitte member firm chemical industry partners and is part of the Global Manufacturing Industry Group. The Global Manufacturing Industry Group of the member firms of Deloitte Touche Tohmatsu is comprised of more than 750 partners and 12,000 industry professionals in over 45 countries. The group’s deep industry knowledge, service line expertise, and thought leadership allows them to solve complex business issues with member firm clients in every corner of the globe. Deloitte member firms attract, develop, and retain the very best professionals and instill a set of shared values centered on integrity, value to clients, and commitment to each other and strength from diversity. Deloitte member firms provide professional services to Deloitte member firms to 80% of the manufacturing industry companies on the Fortune Global 500®. For more information about the Global Manufacturing Industry Group, please visit http://www.deloitte.com/manufacturing.

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