The Great Debate: An Open Forum on Online Marketing Best Practices.
Vienna, VA (Vocus) February 3, 2010
Today, TARGUSinfo, the trusted leader in On-Demand InsightSM linking and delivering billions of consumer and business attributes in real time, announced during the Electronic Retailing Association (ERA) Great Ideas Summit 2010 (February 1-3), David Helmreich, vice president of AdAdvisor platform, and Dorean Kass, director of consumer-facing markets, will discuss best practices for incorporating data and analytics into direct response marketing.
Helmreich, one of the leading voices in predictive targeting in interactive marketing, will participate today at 1:30 CT at the ERA Best Practices Track entitled, “The Great Debate: An Open Forum on Online Marketing Best Practices.” The session is focused on helping attendees learn how to strategically employ online targeting techniques to drive conversion, revenue and customer loyalty.
“Targeting and acquiring more profitable customers has become the rallying cry in the direct response industry,” said David Helmreich, vice president, AdAdvisor platform, TARGUSinfo. “The distinction between offline and online customer acquisition has become blurred causing marketers to align their strategies leveraging a unified brand voice.”
On Wednesday, February 3, Dorean Kass will lend his broad direct-response expertise to the ERA Best Practices Track session entitled, “Extending the Continuity Cycle – Securing that “Extra-Turn.”
“Extending customer continuity in loyalty programs begins with the acquisition of the ‘right customer’ with the highest lifetime value,” said Dorean Kass, director, consumer-facing markets, TARGUSinfo. “We believe strongly that driving conversion, order value and retention starts with understanding the entire marketing lifecycle, which takes into account everything from real-time scoring, prioritization of inbound calls and targeted Web ads to automated remarketing and intelligent cross-selling. We push our customers to live outside the static bubble of customer data and to leverage real-time intelligence about prospects when they need it most.”
TARGUSinfo enables improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values for a wide variety of direct-response marketers from leading organizations in the beauty, health and fitness, home and garden, finance and insurance industries.
To learn more about how to leverage On-Demand Insights, download the Peppers & Rogers Group white paper titled, “Turning Prospects into Profits.” To receive the latest news from ERA Great Ideas Summit 2010 (#eragreatideas), follow TARGUSinfo on Twitter at http://www.twitter.com/TARGUSinfo.
TARGUSinfo, the trusted provider of On-Demand InsightSM to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale. For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging a patented processes built on a proprietary network and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York. For more information, visit http://www.TARGUSinfo.com.