New York (PRWEB) February 4, 2010
The Institute for Health Technology Transformation announced today the speakers for their panel focused on the challenges and opportunities of health IT marketing at their Health IT Marketing Summit taking place February 9-10, 2010 in Phoenix at the Sheraton Wild Horse Pass Resort and Spa.
The panel will be moderated by Jodi Amendola, CEO, Amendola Comunications, and speaking will be Paul Markham, VP Global Strategy & Marketing, TeraMedica Healthcare Technology; Greg Davidson, Healthcare Senior Business Development Manager, Panasonic; Joseph Deluca, Managing Member, Healthcare Investment Visions; Tim McMullen, Vice President, maxIT Healthcare; and Roger May, Senior Director of Marketing, Siemens Healthcare.
Their presentation entitled, "Addressing the Challenges & Opportunities of Health IT Marketing" will cover successful marketing strategies including setting effective marketing goals and plans and execution. The panel will also cover reaching target markets through new age marketing techniques and platforms like social networking and other digital media platforms.
Jodi Amendola, who will serve as moderator, is the CEO of Amendola Communcations. She has won awards for both public relations and marketing communications and has over two decades of experience with counseling, implementing, and overseeing strategic marketing programs. Jodi has been recognized as a "Top PR Pro" numerous years for her contributions to the editorial community.
Paul Markham has led sales and marketing programs for large national governments, private healthcare, and community hospitals. He worked as a Marketing Manager for GE Healthcare Information Technology. Mr. Markham was also directly involved in the rebranding of the Centricity line of IT products.
Greg Davidson has over ten years of experience with marketing and account management with a talent for driving innovation and a track record of consistent achievement. Prior to Panasonic, Mr. Davidson was a marketing manager for Motion Computing.
Joseph Deluca has 22 years of experience and contributes at the concept through multi-billion dollar stages of business development. He frequently educates his colleagues through forum presentations and has also written a book entitled, The CEO's Guide to Healthcare Information Technology: Revised Edition.
Tim McMullen currently serves as the divisional vice president at maxIT, and is also in charge of northeast division sales. Prior to joining maxIT, he was the National Vice President of Client Services for First Consulting Group. He has also worked as the Vice President for Sales and Marketing at MedPlus, Inc., a leader in document imaging and Electronic Medical Record technology development.
Roger May is the current Senior Marketing Director for Siemens Healthcare IT. He is in charge of a team that is responsible for creating a marketing strategy for Health IT for the revenue cycle, and other markets. He is considered a leader in his field and has given numerous presentations to his colleagues.
Sponsors and Partners for the Health IT Marketing Summit include RelayHealth, Keyinfo, Medical Technology Solutions of America, Redspin, Inc., WiSpots, MMR Information Systems, GuardianEdge, Arizona Health Information Management Association, Arizona State Physicians Association, Arizona Health Care Association, American Society of Health Informatics Managers, Arizona Academy of Family Physicians, Health Management Technology, Healthcare IT News, Healthcare Technology Online, mobihealthnews, and more
The Health IT Marketing Summit is focused on finding solutions for various challenges faced by healthcare technology marketing professionals to re-power and re-energize their marketing and business development strategies. The Summit is designed especially for marketing and business development leaders responsible for developing, managing, marketing, and selling healthcare technology-related services and solutions.
About the Institute for Health Technology Transformation
The Institute for Health Technology Transformation is the leading organization committed to bringing together private and public sector leaders fostering the growth and meaningful use of technology across the healthcare industry. Through collaborative efforts the Institute provides programs that drive innovation, educate, and provide a critical understanding of how technology applications, solutions and devices can improve the quality, safety and efficiency of healthcare.