Razorfish Hires John Zell to Senior CRM Position

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Industry Veteran to focus on CRM Technology and Innovation

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John brings to Razorfish a senior-level perspective on technology that will support our growth as a digital CRM agency. With his extensive experience and thought leadership in the CRM space, John will be a key leader in developing the next evolution of products and solutions for our clients.

Razorfish, one of the world's largest digital agencies, has hired John Zell, a 20-year marketing and technology industry veteran, as vice president of Customer Relationship Technology Solutions. He joins the Razorfish national CRM practice and will help drive the growth of CRM platform and data solutions throughout the Razorfish client base.

Zell, based in the Razorfish San Francisco office, will lead CRM technology innovation and the development of integrated data solutions.

Zell joins Razorfish from Protocol Inc., where he was senior vice president and chief technology officer of Integrated Marketing Services. Prior to Protocol, he was senior vice president of Marketing Services at Harte-Hanks for 10 years, where he was instrumental in building enterprise data solutions and business intelligence for hundreds of large organizations.

David Baker, Razorfish vice president of CRM Solutions, said, "John brings to Razorfish a senior-level perspective on technology that will support our growth as a digital CRM agency. With his extensive experience and thought leadership in the CRM space, John will be a key leader in developing the next evolution of products and solutions for our clients."

The Razorfish CRM practice is a centralized, cross-functional team of experts who support the innovation, and delivery of enterprise CRM programs. Baker said, "Our CRM business is thriving in today's market. Businesses are burdened with a very complex mix of technology platforms, data sets and coordinated cross-channel customer engagement. John will be a tremendous influence integrating traditional CRM solutions with Social Relationship Marketing (SRM)."

Zell joined Razorfish February 1. His role is national in scope, spanning nine U.S. offices.

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. Razorfish is part of the Publicis Groupe (Euronext Paris: FR0000130577) VivaKi organization. Visit http://www.razorfish.com for more information. Follow Razorfish on Twitter at @razorfish.

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