Spoon Me Introduces New CEO Brad Whitaker

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Whitaker brings 25 years of growing businesses in the food service industry to Spoon Me

Spoon Me is on the cusp of becoming a leader in the frozen yogurt space because of its strong fundamentals, fun-loving brand and great-tasting healthy products

Popular frozen yogurt franchise Spoon Me today announced the hire of former Panda Express executive and food services veteran Brad Whitaker as the company’s new CEO. Mr. Whitaker was brought on board to manage Spoon Me’s immense expansion in 2010 and beyond. Last year, Spoon Me grew to a total of 11 locations in the U.S. and signed, among others, a 25 store master franchise agreement in Western Canada. The company is projecting significant growth in 2010 and in future years.

“Spoon Me is on the cusp of becoming a leader in the frozen yogurt space because of its strong fundamentals, fun-loving brand and great-tasting healthy products,” said Spoon Me’s new CEO, Brad Whitaker. “I am excited to be a part of the growth and success Spoon Me is experiencing and look forward to taking the brand to new heights in 2010.”

Mr. Whitaker’s experience spans 25 years of development for companies like Marriott, PepsiCo (now YUM), CKE Restaurants and Boston Market. He was also Senior Vice President and Chief Development Officer of Panda Restaurant Group, Inc. During Mr. Whitaker’s tenure at Panda Restaurant Group, he provided the leadership that created the street concept and led the company out of the malls and onto the street, opening more than 700 locations in seven years.

"Brad has an exceptional track record of growing restaurants and food service businesses, and his experience in this industry will lead the Spoon Me brand to become an industry leader,” said Dave Jaynes, President and Co-Founder of Spoon Me.

Spoon Me has been researching exciting new products to introduce into the menu mix in the near future. “In a concept where yogurt is the star, we will introduce new supporting products to round out the Spoon Me experience,” says Whitaker.

Spoon Me’s three-fold mission to care for the body we live in, the people we live with and the earth we live on is accomplished through the following initiatives:

Spoon Me loves the environment. Spoon Me is a green company that works hand-in-hand with several companies to ensure it does its part to maintain the environment. Most items customers use in Spoon Me stores are biodegradable—including the spoons, which are made of cornstarch.

Spoon Me loves your body. Spoon Me frozen yogurt and smoothies are made from all natural ingredients making it healthy, light and delicious. At only 83 calories per serving, Spoon Me frozen yogurt is fat free and contains no table sugar or artificial sweeteners.

Spoon Me loves its community. Instead of accepting tips, Spoon Me stores accept donations to a new local charity each month with its “Keep the Change Charity” program. Spoon Me also provides a community board for local and volunteer activities.

Franchises are available throughout North America. For more information visit http://www.SpoonMeFranchise.com

About Spoon Me
Based in Salt Lake City, Utah, Spoon Me is much more than a frozen yogurt place—Spoon Me is an experience. Spoon Me loves your body and uses only all natural ingredients. Spoon Me loves the community and gives back through its Keep the Change Charity. Spoon Me is a truly green organization—most items the consumer uses are biodegradable within 90 days including the spoon. Spoon Me is a fun place to run or own.


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