LettuceLinks.com launches first public release, aims to make affiliate programs easier and more efficient for publishers

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LettuceLinks is an affiliate aggregation service which instantly turns ordinary links on your website into affiliate links. Use your existing affiliate accounts and our MatchMaker service to uncover new affiliate programs that fit your site's demographic. Affiliate marketing just got a whole lot easier.

LettuceLinks.com aims to make affiliate programs easier and more efficient for publishers
We provide users with simplified, centralized affiliate marketing because it should be this easy.

LettuceLinks LLC today announced the official public release of their affiliate aggregator service. LettuceLinks aims to reshape affiliate marketing by helping publishers manage and analyze their affiliate links and discover new affiliate programs.

Affiliate marketing has been around since the early days of ecommerce. There are currently over 7,000 online retailers who participate in some form of affiliate marketing, including big names like Amazon, eBay, BestBuy, Dell and more. The industry is estimated to spend $2.1 billion this year alone on affiliate marketing fees with spending projected to rise to $3.3 billion in 2012.

"A core problem with affiliate marketing for publishers is that the marketplace is complex and scattered across different networks, so managing multiple affiliate programs becomes tedious and time consuming," said Brendyn Alexander, Co-Founder of LettuceLinks. "Posting and managing affiliate links is more complicated than it should be. That's where we come in."

LettuceLinks installs by adding a single line of JavaScript to the footer of your website, similar to installing a service such as Google Analytics. Once installed, any potential affiliate links are converted to actual affiliate links on the fly—all of which is invisible to the user. The free MatchMaker service surfaces click thrus for which the user had no affiliate relationship, providing an easy way for users to apply for missing affiliate programs and increase their affiliate coverage. LettuceLinks currently supports all of the major US affiliate networks including Amazon Associates, Commission Junction, LinkShare, Google Affiliate Network and eBay Partner Network. If users already have accounts they can use them with LettuceLinks or create new ones.

“’How do I know if my web site can benefit from affiliate marketing?’, ‘And if it can, where do I get started?’ These are typical questions web site owners ask," said Sean Kelley, Co-Founder of LettuceLinks. "As soon as our Link Harvester has been installed on your website, data begins flowing into our system and customized reports for your website are generated. These reports show site owners the potential affiliate links already on their website and make it easy to add missing relationships so they can start earning commission right away. We provide users with simplified, centralized affiliate marketing because it should be this easy."

In the affiliate aggregator market, LettuceLinks offers some key features which set them apart from the competition. Most notably, LettuceLinks has chosen a different compensation model. Rather than affiliating all traffic in-house and dispersing commission to publishers, LettuceLinks takes a small percentage of the publisher’s click thrus and attaches their own affiliate information. While this does mean publishers need to establish and maintain multiple accounts with affiliate networks, the MatchMaker service ensures they only spend time signing up for merchant relationships which will earn them commission and are a good fit for their site content. This approach allows merchants and affiliate networks to continue managing their relationship with the publisher, while LettuceLinks focuses on providing a first-class affiliate aggregation service for the same audience.

"Networks and merchants want to know who’s linking to them, what types of sites are sending them traffic," said Brendyn. "Most of our potential users already have affiliate accounts they want to keep using. Our goal is to work with them and provide an innovative service that, at the same time, disrupts the affiliate ecosystem as little as possible."

LettuceLinks was independently founded in 2006 as a response to Sean's realization, as a popular deal site owner, that managing affiliate relationships was a tedious mess. Brendyn quickly joined the team as a co-founder once he realized how big the opportunity was and how cool the technological challenges were. The company is based out of Seattle, WA and is currently seeking capital investment. Interested parties are welcome to contact them.

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Brendyn Alexander
Sean Kelley
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