SLAPPA Launches New Australia Website - http://www.slappa.com.au

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SLAPPA expands its international e-commerce presence with its 4th international e-commerce site http://www.slappa.com.au. As part of the expansion, SLAPPA has opened an Australia distribution center, now offering Australia and New Zealand based customers access to all SLAPPA CD Cases, DVD cases, backpacks, laptop bags and DJ cases.

"Australia has been a strong market for SLAPPA, and now that we have a local webstore and distribution center, we love what we see on the horizon"

Total Impact Industrial, maker of SLAPPA CD and DVD storage cases, laptop bags, backpacks and DJ storage cases and bags, today announced it has signed an agreement with Peninsula Software to distribute SLAPPA in Australia and New Zealand. As part of the agreement, SLAPPA has launched its local Australian based website http://www.slappa.com.au. The new website gives ANZ based customers access to all SLAPPA products and provides them with fast shipping from a local distribution center and local SLAPPA customer service. The company notes that this site will also dramatically reduce, for ANZ customers, the cost to obtain SLAPPA products.

"Australia has been one of SLAPPA's best markets since the brand was launched, so I'm thrilled to now have here a dedicated website and distribution center," exclaimed SLAPPA President Dominick Martinetti. "Australia remains a very strong DJ market, and our CD cases and laptop bags have always done well down under. We love what we see on the horizon."

SLAPPA was first launched in Australia in 2004, and it's award winning HardBody CD cases and DVD cases were carried by a number of independent music retailers as well as by large chain retailer Sanity. "Now that we have a local distribution center, we can provide much more to our reselling partners," Martinetti added. "With our newer laptop cases and backpacks, and our ladies line of laptop sleeves and laptop purses, we have so much more to now offer to Aussies."

To date, SLAPPA's U.S. web store has more than 2000 ANZ customers despite high international shipping rates, and expects that number to grow exponentially over the next 12 months.

"SLAPPA is obviously uniquely positioned and regarded by many as the best quality CD cases in the market, and now local DJ's will have access to the entire SLAPPA range" explained Richard Milligan, Managing Director of Peninsula Software. "In addition to having the best CD cases and DVD cases I've ever seen, I'm extremely impressed with their laptop bags, backpacks and laptop sleeves. Having surveyed the local market, I'm very confident that we now represent the best quality cases and bags for digital product storage and protection. We see this as an excellent opportunity to grow a great brand in a society that is full of savvy, active and creative people. We expect this is going to be a great ride."

The Australia website will offer SLAPPA's recently launched women's laptop bags that include the plush Bally-Hide laptop bags, and the new collection of Womens laptop purses, ideal for working women. Also included are SLAPPA's newest range of gamer cases for the Sony PSP and Nintendo DS, which feature custom artist work and distinct graphics which offer ultimate protection and great looks.

SLAPPA.com.au is SLAPPA's fourth international e-commerce store, along with http://www.slappa.com, http://www.slappa.ca, and http://www.slappa.co.uk.

"Our next target site is for the Japan market," mentioned Martinetti. "We get very many inquiries from Japanese customers for our laptop bags and backpacks, our DJ products and our gamer cases, so we expect once we launch a Japan site it will be very well received".

For the month of February SLAPPA is offering customers an additional 10% off with the code SLAPPAAU.

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