These most recent Nielsen results validate our strategy of hand-picking sites that have the elusive affluent audience that prestige brands seek to engage
San Francisco, CA (PRWEB) February 4, 2010
Halogen Network, the leading digital audience network targeting affluent consumers, represents the largest and most affluent audience online, according to Nielsen @Plan 2009, with a reach of 42MM monthly unique visitors - 27.2% of those with a household income of at least $150k.
"These most recent Nielsen results validate our strategy of hand-picking sites that have the elusive affluent audience that prestige brands seek to engage," said Greg Shove, Founder and CEO of Halogen Network. "These results confirm that we can provide high-impact and brand-safe audience reach - and with more efficiency than our competitors."
Halogen categorizes its key audience channels as Luxury Traveler, Food & Wine Aficionado, Business Affluential, and Urban Fashionista.
The Luxury Traveler audience travels extensively, and has the means to do it. According to the @Plan results, this audience reports both 'Heavy Spending online in past 6 months on Airline Tickets/Reservations' (Index of 350) and 'Heavy Spending online in past 6 months on Hotel Reservations' (Index of 385).
The Food & Wine Aficionado reports high levels of 'Beer/Wine/Liquor Purchased Online in last 30 days' (Index of 1245) and 'Wine Collecting/Tasting (Index of 241).
The Business Affluential is likely a 'C-Level Executive or Business Owner' (Index of 380) and 'Read the Wall Street Journal yesterday' (Index of 745). This audience also 'Shopped online for watches in last 30 days' (Index of 518).
"We hope these third-party verified results give prestige brands further confidence in our ability to help them engage their target audience," commented Greg Shove. "Our objective is to power brands by leveraging our knowledge of, and access to, affluent consumers."
For additional information on the publishers and audience of Halogen Network, contact Greg Shove at greg(at)halogennetwork(dot)com or visit http://www.halogennetwork.com.
About Halogen Network
Halogen Network is a digital audience network that connects affluent consumers with the world's leading prestige brands. With the largest aggregate network of affluent users online, Halogen Networks' more than 85 mid-tail publishers reach more than 42 million unique users each month and an email subscriber base of over 3 million. Halogen's suite of capabilities includes custom editorial campaigns, high impact ad formats, behavioral and income targeting, and a video content advertising channel. Advertisers on the Halogen Network in the last six months include Williams-Sonoma, Rolex, smartwater, Trapiche Wines, JP Morgan Chase and Harry Winston.
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