Edmonton, AB (PRWEB) February 5, 2010
In a recent poll conducted by ActionCOACH Canada, out of approx. 1,000 small and medium business owners surveyed, over 25% of them are still waiting for the government to solve their problems.
“To be fair to these businesses, they have every reason to expect help. When large companies fail, & fail big, the taxpayer, every time, is forced to help them. No government can risk losing that many votes. Nor can they really let the large banks collapse, so with that kind of thinking, why should they aspire to be entrepreneurs?” asks Gregory Kopchuk, the CEO of ActionCOACH Canada.
Kopchuk goes on to say, “It seems apathy has set in for these business owners, and unless they are willing to make some changes, their business will ultimately fail. Big business rules don’t apply to small business- they won’t work.”
So what are the solutions to becoming a non-apathetic business owner?
Gregory has some advice:
1. Anticipate. Look for trends that are hurting sales. Fix them now if you can.
2. Call your key customers, or see them in person. Say you hope they are happy, but if not, is there anything you can do to improve the service?
3. Advertise where it does the most good. If your customers don’t read the newspaper- don’t buy space there.
4. Be the kind of business that replies to every email or call from a customer no matter how trivial or small. People notice things like that.
5. Go the proverbial extra mile. Provide the kind of service that people notice.
Greg Kopchuk and ActionCOACH Canada is the small business friendly company that has the tools, experience, and expertise for the small to medium business owner. Visit http://actioncoachcanada.info
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