m62 Urges Presenters to Reconsider Preparation for a Sales Presentation

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m62 Urges Presenters to Be Careful to Devote Sufficient Time to the Right Topics When Preparing for Sales Presentations, in Order to Ensure Maximum Effectiveness.

Presentation training

Presenters should practise until they do not need to read from notes, and can interact with both the audience and visual aids seamlessly. This results in a much more engaging, memorable presentation.

m62 visualcommunications, the global leader in presentation effectiveness, is today urging presenters to be careful to devote sufficient time to the right topics when preparing for sales presentations, in order to ensure maximum effectiveness.

Many presenters believe that preparing for a presentation consists of editing slides in a PowerPoint presentation and completing speaker notes or bullet points. In fact, there are many other stages to the preparation process that are just as integral as these more commonly practised steps.

Presenters should first ensure that they have allowed themselves enough time to fully prepare, and not just leave practice until the last minute. The process should begin with research into the audience, to discover what sort of answers they are looking for. This can then be translated into the final message, and elaborated into speaker notes.

Visual aids should then be planned on paper before PowerPoint design is even considered. Visuals should be sketched out, using diagrams and graphs to explain each point. These can then be translated into PowerPoint, to become effective slides that help to explain the message.

Finally, presenters should practise at length. Practice should be conducted as if the presentation were actually being delivered; the presenter should imagine the audience in front of him, and deliver the presentation accordingly. Sufficient practice is often ignored by presenters, but it is an important stage of preparation. A presentation delivered without speaker notes is more likely to engage the audience.

Nicholas Oulton, Founder of m62, commented: “Presenters often fail to prepare thoroughly for a business presentation, believing that it is sufficient to read from notes, or from text on a slide. In fact, doing these can significantly harm a presentation: they bore the audience, and can cause them to disengage.

“Instead, presenters should practise until they do not need to read from notes, and can interact with both the audience and visual aids seamlessly. This results in a much more engaging, memorable presentation.”

m62 has produced almost 10,000 presentations for clients worldwide, including blue chip brands such as Siemens, BP and Microsoft.

For more information about m62 visualcommunications, call +44 (0)151 259 6262 or visit m62.net.

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Jessica Pyne
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