Beiersdorf, One of World’s Largest Cosmetic Companies, Selects Troux for Business Visibility into IT

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Troux Software Selected to Align Business and IT Across Global Corporation

“Troux will help us strategically fit our IT resources to our existing and new business models, and to our corporate structures and processes,” said Dr. Ingo Schellhammer, manager of the BSS function Enterprise Architecture Management.

Troux Technologies™, Inc., the leader in Strategic IT Planning and Enterprise Architecture software, today announced that Beiersdorf, one of the leading international skin and beauty care companies, has selected the Troux Transformation Platform™ and enlisted its Enterprise Architecture Management expertise to help drive a major strategic planning effort across the organization. Beiersdorf’s core brands NIVEA, Eucerin, and La Prairie are present in all key market segments. NIVEA has made Beiersdorf the global leader in skin and beauty care in the broad consumer market. The purpose of the Troux-related projects is for Beiersdorf to better understand and manage the usage of IT applications worldwide and improve IT alignment with business models and processes.

“Troux will help us strategically fit our IT resources to our existing and new business models, and to our corporate structures and processes,” said Dr. Ingo Schellhammer, manager of the BSS function Enterprise Architecture Management. BSS – Beiersdorf Shared Services GmbH – is "the" service provider for the Beiersdorf Group in the accounting and IS services divisions. “With Troux we are developing a holistic understanding of what IT resources we currently own and how to better align those resources with the business needs, including the development of new business models.”

“Beiersdorf clearly understands how a successful strategic business and IT planning effort can help drive business transformation, quickly and with measurable ROI. Troux understands how to maximize the value at the intersection of business and IT planning and it is this proven know-how that will help Beiersdorf reach its program objectives,” said Dave Hood, CEO of Troux Technologies, Inc.

Understanding the Business-Side of IT Is Key Success Factor
Oftentimes, the most difficult part of a successful EA program is securing the buy-in of the business function. Beiersdorf understood this potential pitfall and selected Troux because of its focus and proven success in winning the buy-in of the business side of operations from the projects’ inception.

“Troux represents a fundamental fit with the way we understand EA,” said Schellhammer. “If business owners are happy, then we are happy. We were convinced that Troux understands that EA is not just an IT issue. It is an IT and business owner issue.”
Beiersdorf also selected Troux for the following elements:

  •     Very clear and intuitive navigation throughout the system.
  •     Attractive and useful reports.
  •     Clear structure within the software, organized topic by topic. “We know where to find what.”
  •     Easy to display results in easy-to-understand formats.
  •     Troux’s overall understanding and “know-how” in driving strategic IT planning success.

About Beiersdorf AG
Beiersdorf AG is a cosmetics company headquartered in Hamburg, Germany, that employs just under 22,000 people worldwide and that generated sales of €5.97 billion in 2008. The company has been listed in the DAX since December 2008. Its flagship NIVEA brand is the world's largest skin and beauty care brand.* Other names in its internationally successful brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. The affiliate tesa SE is one of the world’s leading manufacturers of self-adhesive product and system solutions for industry, trade, and consumers. Beiersdorf has more than 125 years' experience in skin and beauty care and stands for innovative and high-quality products.

*Source: Euromonitor, "Skin and Beauty Care Products excluding Scents and Hair Dyes by Sales, 2008"

About Beiersdorf Shared Services
In April 2003, Beiersdorf Shared Services GmbH (BSS) was founded as an independent company within the Beiersdorf Group.

BSS provides with approximately 360 employees throughout Europe, Accounting and Information System (IS) Services for Beiersdorf Companies in over 70 countries. The product range of BSS covers all services of the categories IT workplaces, server & infrastructure, applications, software license, IT consulting, telecommunications and accounting.

About Troux
Transformation at the speed of business. This is what Troux is all about. To keep pace in globally connected markets, where shocks and innovations happen at an unprecedented rate, business and IT must radically update their antiquated approaches to planning and executing transformations.

A global leader in Strategic IT Planning and Enterprise Architecture software, Troux guides customers to success with a unique combination of software, know-how, community and partners.

Troux customers benefit with immediate cost savings through a simplified IT environment, and by bridging the deadly information gap between business planning and IT planning. Just ask these Troux customers and partners: Accenture, AstraZeneca, Bayer, Barclays Bank, the US Department of Labor, Fiducia, the US Department of Health and Human Services, GMAC, Vattenfall and Vodafone.

Note: Troux and Troux Transformation Platform are trademarks of Troux Technologies, Inc. All other trademarks are property of their respective owners.


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