NobleWorks, Inc. Celebrates 30th Anniversary (But Doesn't Look a Day Over 29)

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What's fun, a little naughty and just turned 30? It's NobleWorks, Inc.! Launched at the National Stationery Show in 1980, this Hoboken, NJ-based line of humor greeting cards has been keeping consumers laughing and retailers smiling for 30 years.

What's fun, a little naughty and just turned 30? It's NobleWorks, Inc.! Launched at the National Stationery Show in 1980, this Hoboken, NJ-based line of humor greeting cards has been keeping consumers laughing and retailers smiling for 30 years.

What's the secret to NobleWorks' and http://www.NobleWorksCards.com longtime success? "Publishing humor that is current and relevant to our customers' lives while continually developing new, updated looks and lines," states Ron Kanfi, who joined NobleWorks soon after its launch and today serves as the company's president and creative director. "Customer relations and rep relations are a top priority as well," he adds.

NobleWorks was founded by Christopher Noble, a house painter, and Jay Purvis, a magazine art director, who started the company in Noble's kitchen with a $400 loan from his mother. The original line of 12 cards was more artsy than edgy, and hand-painted with flat latex paint. (Sadly, both Noble and Purvis eventually succumbed to AIDS.)

Today, NobleWorks, also known as "The Humor Company," features more than 1,500 everyday and seasonal greeting cards designs -- ranging from slightly silly to somewhat risqué -- including birthday cards, Christmas cards, Valentine cards, Father's Day cards, Mother's Day cards, Graduation cards and more. The company partners with designers and cartoonists worldwide – offering humor greeting cards that feature cartoons from Tim Whyatt, McCoy Bros., Funny Paper and many others. The company's Talk Bubbles line, introduced in 1984, was the industry's first "retro" card concept – combining vintage imagery with hilarious verses. Other popular humor greeting card lines from NobleWorks include Planet Fabulous, Weekly World News, Hot Betty, Spot On Button (cards with removable message buttons) and much more.

In addition to greeting cards, the company offers several of its designs on memo pads and mugs. Also complementing the line are two humorous books authored by Kanfi and published by Running Press, including "Saint Misbehavin': Modern-Day Saints You've Never Heard Of" and "Life Is Like a Box of Dirty Diapers – And Other Twisted Truisms."

Politics, religion and current events are among themes given a humorous – and sometimes controversial – spin at NobleWorks "We're able to adapt the line at a moment's notice to keep it fresh and current," says Kanfi, noting that the company's slogan is "Dare to Laugh."

NobleWorks' complete product line can be viewed at its website – http://www.nobleworkscards.com – where visitors to the site can also access the company's blog as well as send free e-cards. A fully functional wholesale version of the site is soon to be launched.

For more information on NobleWorks' funny greeting cards, please contact the company at 800-346-6253 or visit http://www.nobleworkscards.com .

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Ron Kanfi
NobleWorks Inc
201-420-0095 ext. 28
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