We aim to use this partnership as a tremendous marketing platform for TW Steel, further enhancing our brand reach and engaging our consumers worldwide.
Amsterdam, The Netherlands (Vocus) February 5, 2010
TW Steel’s association as ‘Official Timing Partner’ to the Renault F1 Team roared into life this week at the Circuit de Valencia in Spain as the team’s new R30 F1 car and 2010 driver line-up was unveiled for the first time.
The Renault F1 Team sported a completely new, striking yellow and black livery as the R30 was revealed to the world’s media on Sunday 31st January prior to three days of pre-season testing at the Spanish track.
The Dutch watch brand’s logos feature on the R30’s nose-cone and on the front side-pod covers with ‘The Watch in Steel’ similarly enjoying key visibility on the Renault F1 Team uniforms, driver overalls and garage display.
While Poland’s Robert Kubica (25), already a Grand Prix race winner, had previously been confirmed as one of the team’s race drivers for the 2010 season, the identity of his teammate was finally confirmed at the launch. Russia’s Vitaly Petrov will partner Kubica, the 25-year-old rookie graduating to Formula One having finished the 2009 season as a multiple race winner and title runner-up in the GP2 Series.
“We’re naturally very excited to see our association and activation with the Renault F1 Team coming to life,” stated TW Steel’s Chief Commercial Officer, Stewart Bain.
“While we announced our three-year partnership with the team at the Abu Dhabi Grand Prix last October, we’ve been eagerly anticipating the start of the 2010 season and in particular this first step of unveiling the team’s new-look, complete with TW Steel branding. We aim to use this partnership as a tremendous marketing platform for TW Steel, further enhancing our brand reach and engaging our consumers worldwide.”
The Renault F1 Team concluded a productive three-day pre-season test at Valencia on Wednesday 3rd February, running alongside the majority of Formula One teams. Additional tests are scheduled later this month before the 2010 season starts in earnest with Round One, The Bahrain Grand Prix, Friday 12th – Sunday 14th March.
As part of its association as ‘Official Timing Partner’ to the Renault F1 Team, TW Steel will produce two ‘Renault F1 Pilot’ models as well as two ‘Renault F1 CEO TECH’ editions. These executions will be presented in public for the first time at BASELWORLD 2010 in Switzerland, 18th-25th March.
TW Steel, famed for being ‘Big in Oversized Watches’, will be located in the ‘Hall of Desires’, Hall 1.1 on Stand A71 at BASELWORLD – the World Watch and Jewellery Show. Media attending wishing to schedule interviews with TW Steel are asked to contact Stuart Morrison – details listed below.
For further information please contact Stuart Morrison – TW Steel PR & Communications Manager: Office: +1 514 684 2621 / Mobile: +1 514 945 3253 / Email: stuartm (at) twsteel (dot) com
Press releases and high resolution product images are available to download via the ‘Media’ section on the official TW Steel website – http://www.twsteel.com