New York, NY (PRWEB) February 8, 2010
John A. Lack, best known for creating MTV, the broadcast vehicle now an integral part of global culture has joined FireMedia Partners as Chief Partner. The firm was founded in 2008 to help companies build, market and grow their brands in the new multi-platform digital environment.
“Lack joins FireMedia Partners during a time when the digital landscape has exploded into countless channels,” said Shari Leventhal, Founding Partner of FireMedia, “and Lack’s reputation as a ‘Product Champion’, along with his extensive experience with broadcast, interactive and wireless media companies, makes him uniquely qualified to bring these paradigms together.”
“I’m delighted to be joining Shari and our team at FireMedia,” said Lack, “at a time when users enjoy more choice and control over their content on a myriad of platforms, and the search is on again for sustainable products and new media solutions.”
Most recently Lack was a founding partner and CEO of Firebrand, the first multi-platform network dedicated to commercial culture, whose major investors included Microsoft, GE Capital and NBC/Universal.
Lack was previously President and CEO of I3 Mobile (NASDAQ IIIM), the developer and marketer of PRONTO, a premium phone service that seamlessly integrated flat-menu voice recognition, audio content (CNN, ESPN) with live “mobile assistants” PRONTO was selected by “Business Week” as ”one of the Best Wireless Services” in 2002.
Lack was also Managing Director of STREAM, Telecom Italia’s digital content and pay television company from 1998-2000, In his two years in Rome as a Board Member and Chief Operating Officer, he built STREAM from 50,000 to over 400,000 subscribers, and then helped orchestrate the sale of a majority stake to News Corp. who merged with Telepiu to form Sky Italia.
From 1992-1995, Lack was Executive Vice President of Marketing and Programming at ESPN, where he was responsible for all programming, affiliate and advertising sales, research, marketing and the development and launch of ESPN2, the contemporary sports network targeted to young adults.
Prior to joining ESPN, Lack served as President and CEO of ACTV, a developer and marketer of proprietary interactive television technology and Nelson Vending Technology, (TSE NVT) the parent company of the “Amazing Video Machine,” the developer and operator of 350 video dispensing machines in Toronto, Canada.
As Chief Operating Officer of Warner-Amex Satellite Entertainment Co. from 1979-1984, Lack also developed the Movie Channel, cable television's first 24 hour pay network and Nickelodeon, the award winning children's channel.
Lack also worked at CBS for nine years, where he held various senior sales and marketing positions, including Vice-President and General Manager of CBS Radio Spot sales and then Vice- President and General Manager of WCBS News 880. Under his aegis, the radio station achieved the highest ratings in its history and won a Peabody Award for journalism excellence.
FireMedia Partners also include Stacy Van Wickler (Creative Strategy), Patrick McDonough – PMcD (Design), Cindy Schneider Kief (Communications), Wes Trager (Technology), Chuck Klein (Events) and Renee Forbes (Production). The company has offices in New York, Miami, Los Angeles, London, Rome, Hong Kong and Dubai.