National Mom Squad brings its super charity week to Proofs Super Bowl Party

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K.O.™ Fitness Recovery Water also will flow during party in Miami Beach

"Staying refreshed is a must during the Super Bowl, both for the players and the fans," says Mitch Gould, Director of Global Operations for Nutritional Products International (NPI), which distributes K.O. Fitness Recovery Water.

Football fans who check out the Super Bowl 2010 game-watch party at Proof, a new restaurant/lounge co-owned by Miami Dolphins star Ricky Williams that’s inside the Z Ocean Hotel, 1437 Collins Ave. in Miami Beach, Fla., can help a good cause as well as tackle their thirst, stay hydrated and replace essential minerals by drinking just one kind of beverage.

During the Super Bowl party at Proof, the National MOM Squad will host a bone marrow registration as part of its Super Charity Week IV, which benefits children of the CHARLEE Program and the children of the NFL Youth Education Town Center.

In addition, patrons also can enjoy K.O.™ Fitness Recovery Water. "Staying refreshed is a must during the Super Bowl, both for the players and the fans," says Mitch Gould, director of global operations for Nutritional Products International (NPI), which distributes K.O. Fitness Recovery Water. "As an up-and-comer in the competitive noncarbonated sports drink industry, K.O. will certainly benefit from its availability at Proof’s Super Bowl party."
Nobody knows the benefits of K.O. Fitness Recovery Water better than Bob Wall. He's the CEO of the product's parent company, World Black Belt, whose founders include martial arts legend/actor Chuck Norris ("Walker, Texas Ranger").

"K.O. is a fantastic tool to hydrate your body and help your alkalinity," says Wall, a respected karate champion, author and actor. "Watching the Super Bowl is an emotional, exciting and draining experience, and K.O. is a great source of replenishment for fans as they cheer for their team to win the big game.”

K.O. Fitness Recovery Water comes loaded with multiple colloidal minerals, including calcium, magnesium, potassium, copper and zinc. Notable K.O. drinkers include kickboxing champ/actor Don "The Dragon" Wilson ("Batman Forever," "The Last Sentinel") and judo champion, stuntman and actor Gene LeBell ("Married With Children").

Super Bowl XLIV between the AFC champion Indianapolis Colts and the NFC champion New Orleans Saints will take place on Sunday, Feb. 7, at Florida’s Sun Life Stadium and air live at 6:30 p.m. ET on CBS-TV.

About the National MOM Squad:
The National MOM Squad is a nonprofit organization benefiting at-risk youths and assisting a variety of charities and programs such as health, education, the arts and humane services. The organization’s goals are to develop a national presence as well as partner with such organizations as the Police Athletic League, the Boys & Girls Clubs of America and other charitable grass-roots organizations with a similar mission.
For more information about the National MOM Squad, visit http://www.momsquad.org.

About World Black Belt:
Tarzana, Calif.-based World Black Belt, the parent company of K.O.™ Fitness Recovery Water, was founded in 2000 by 50 of the world's best-known martial artists with the goal to unite martial artists worldwide through information, entertainment and communications. In addition to CEO Bob Wall, World Black Belt's founding members include his friend and legendary karate champion Chuck Norris, whose successful acting career includes starring roles in "The Delta Force" and other films as well as the long-running TV series "Walker, Texas Ranger."
Members of World Black Belt have access to unique and exclusive online features, as well as chat sessions with martial arts legends. For more information or to become a member, visit http://www.worldblackbelt.com.

About Nutritional Products International:
Nutritional Products International (NPI), headquartered in Delray Beach, Fla., is a privately held company staffed with a complementary team of market professionals specializing in retail and practitioner distribution of dietary supplements, functional beverages and other products.

NPI clients include Hogan Energy™ Extreme Energy Granules, iconic pro wrestler Hulk Hogan's debut in the supplement industry; Iceman Rx, the makers of Ultimate Fighting Championship star Chuck Liddell's nutritional supplement line; and K.O.™ Fitness Recovery Water, a mineral-fortified drink from World Black Belt, whose founders include martial arts experts/actors Bob Wall and Chuck Norris. NPI offers a proprietary, turnkey approach for both domestic and international product manufacturers seeking to launch or expand distribution of its products in the U.S. market. For more information about Nutritional Products International, visit http://www.nutricompany.com.

About Proof:
Opened in November 2009, Proof is a restaurant/lounge in Miami Beach, Fla., co-owned by Miami Dolphins running back Ricky Williams and former Cincinnati Bengals/Detroit Lions star Rudi Johnson. The menu includes local and seasonal cuisine from Chef Jordan Marano, who made a name for himself at New York’s famed China Grill.

In addition to its main and private dining rooms, Proof also features a walk-in humidor cigar room, an extensive wine/champagne list and a collection of high-quality plasma TVs for sports viewing. For more information about Proof, visit http://www.zoceanhotelsouthbeach.com/ or http://www.zoceanhotelsouthbeach.com/miami-dining.htm.

Contact:
Brian Gould
VP Business Development
Nutritional Products International
561-756-7451

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