New Alfred Angelo Beverly Hills Signature Bridal Store Celebrates Grand Opening With Celebrity Bridal Designer

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Designer, Michael Shettel, to Offer Expertise to Los Angeles Brides in New Beverly Hills Location

Designer Michael Shettel

Los Angeles brides are unique in that they bring so much flavor to their weddings. They have such a wealth of inspiration surrounding them, from the beautiful scenery to the celebrities on the red carpet.

Alfred Angelo, world’s leading maker of wedding gowns and bridesmaid dresses, will celebrate the grand opening of a new, expanded Beverly Hills store with an appearance by designer Michael Shettel on Saturday, February 6th. The event will be held from 10 am until 6 pm at the Beverly Hills boutique, newly located at 358 S. La Cienega Blvd.

Michael will make an in-store appearance and introduce the newest collections for brides-to-be. Says Shettel, “Los Angeles brides are unique in that they bring so much flavor to their weddings. They have such a wealth of inspiration surrounding them, from the beautiful scenery to the celebrities on the red carpet. It’s always wonderful to see how each bride personalizes her wedding.” Michael will be on hand to help brides select the perfect dress and sign sketches for all brides who purchase their gown on the day of the event. “Meeting and helping brides find the dress of their dreams is one of the best parts of my job!”

The grand opening events will kick off with a ribbon-cutting ceremony at 10 a.m. Brides who purchase their dresses on grand opening day will receive up to $300 off their gown.

“We are excited to expand the space for our beautiful collections in the Los Angeles area,” said Denise Wash, Vice President of Marketing for Alfred Angelo. “While some manufacturers and retailers are moving to on-line bridal sales, Alfred Angelo still believes that the one-to-one connection between a bride and her bridal specialist, in a bridal boutique, is irreplaceable.” Wash continues, “Los Angeles brides are savvy and expect a great shopping experience. This new, larger Beverly Hills store will allow us to offer our services to even more brides in the greater LA area in a beautiful and very accessible location.”

Throughout the day, customers will enjoy wedding and style tips from BRIDES Magazine's recommended vendors, including complimentary hair and makeup consultations, mini manicure services, wedding day photography, catering, floral design and bouquet ideas, and a gift bag too!

Along with the bridal collections, the Beverly Hills location will carry bridesmaids, including the new eco-friendly Purely Alfred Angelo, flower girl dresses, and special occasion separates. Alfred Angelo makes it simple to outfit the entire bridal party. The bride will find everything she needs for all of her pre and post bridal festivities.

The Alfred Angelo bridal collections are available in sizes 0-30W in the new Modern Fit and in 2-28W in the Classic Fit, in short, tall and regular lengths, and in shades of white and ivory. Trains can be extended on most styles. Many gowns can be customized with the ever-popular Dream In Color™ 55 colors.
Alfred Angelo’s new Beverly Hills store will ensure all of the Alfred Angelo collections are accessible to thousands of women looking for elegant bridal fashions at affordable prices.

About Alfred Angelo
Founded in the 1930s by Alfred Angelo Piccione and his wife, Edythe Piccione, Alfred Angelo is the world’s leading maker of wedding gowns and bridesmaid dresses and is committed to providing beautiful, high-quality bridal and formal dresses at affordable prices. In addition to manufacturing dresses distributed in over 2500 wholesale stores worldwide, the company operates Alfred Angelo Flagship Stores located in Arizona, Alabama, Arkansas, California, Florida, Louisiana, Maryland, Mississippi, Nevada, New Mexico, New York, Ohio, Oklahoma, Pennsylvania, Tennessee, Texas, Virginia, and Washington.

For more information about Alfred Angelo, please visit http://www.alfredangelo.com.

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Amanda Sheronas
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