Mongoose Metrics Expands Call Tracking Product Offerings to Canada with Local Phone Numbers for Online-to-Offline Call Tracking to Improve SEM/SEO Marketing

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Canadian Businesses Now Can Track Phone Calls from the Web with Local Phone Numbers

Mongoose Metrics, an enterprise call tracking solutions provider, today announced its entry into Canada as the country’s first and only call tracking solutions provider to offer local phone numbers across all of Canada’s major metropolitan areas. Until now it’s been nearly impossible for Canadian businesses to use local phone numbers to follow visitors from web-to-phone to understand how their websites drive phone calls and ultimately, sales. The company has provided Canadian businesses with toll-free (800) numbers since 2007.

Despite the efficiency of toll-free (800) numbers, the power of using local phone numbers is self-evident. “Customers want to do business with people in their own backyard, with people who understand their unique cultural identity,” says Bradley Reynolds, chief executive officer of Mongoose Metrics. The company’s new local phone number product provides Canadian customers with phone numbers in the following metropolitan areas: Calgary, Edmonton, Montreal, Ottawa, Toronto, Vancouver and Winnipeg – which constitute more than 80 percent of the entire population of Canada.

“We’re merely responding to the demands of the Canadian marketplace for this product and we do believe we’re the first company to provide it countrywide,” Reynolds says.

With Mongoose Metrics’ pool of Canadian phone numbers, local service businesses now have the opportunity to attract and convert customers who want to do business with members of their own community. Call tracking solutions which use local phone numbers are a natural fit for any business which receives geographically oriented calls such as storage companies, auto dealerships, pizza parlors, hair salons and service professionals (doctors and lawyers).

Call tracking (with local or toll-free numbers) enables businesses to answer formerly mysterious marketing questions such as:

  • Do my Web marketing campaigns generate phone calls?
  • Do these phone calls generate revenue?
  • Do certain pages or sections of my website cause visitors to pick up the phone? Do they take action over the phone?
  • Do prospects who call end up back on the site? Do they end up purchasing online?

Mongoose Metrics’ entry into the Canadian marketplace is the first step in the company’s 2010 plans to expand internationally.

About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. The company developed the industry’s first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics™ and Omniture SiteCatalyst.™ The company’s innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. For more information about Mongoose Metrics products and services visit or call 1.877.784.0496.

About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each caller’s online behavior and buying persona.

More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure -- but also analyze -- offline conversions (phone calls) to more effectively determine success and make informed spending decisions.


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Kathleen Colan
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