Kerrville, TX (PRWEB) February 6, 2010
A couple of years ago when Dr. Michael Beck realized that chiropractors needed updated marketing tools to help generate new patients, he stepped up to the plate and cast his fresh new vision for chiropractic marketing and advertising. Many chiropractors have benefited from Dr. Beck’s ultimate chiropractic ads. However, with so many chiropractors implementing spinal decompression therapy into their practices, Dr. Beck saw the need for a more focused form of marketing. By creating Decompression Marketing Elite (http://www.decompressionmarketingelite.com), he has taken chiropractic marketing to a higher level of excellence, giving chiropractors with decompression tables, elite marketing tools that specifically focus on patients who have disc problems.
This is great news for chiropractors because when the spinal decompression tables were introduced to the chiropractic industry back in the late 90’s it was like any other new technology, there was skepticism. Some chiropractors were resistant to the large price tag regardless of all the benefits. Add to that, the image of placing a person on a flat surface, strapping them down, hooking them up to a pulley, all the while smiling and reassuring them that “this won’t hurt.” Imagine a table that looks like it could have come straight out of the medieval period, some even teased and called it “the rack”. As crazy as that sounds, if a person is hurting so bad that walking or sitting is painful and there is something that can help, who cares what it’s called or what it looks like. There were a few chiropractors who bit the bullet, invested big money and have been successful. But every story has two sides. Many weren’t successful and were left with a bitter taste in their mouth. Even though there were decompression marketing materials available at the time, by today’s standards those same materials are outdated. In hindsight that type of marketing might have done more harm than good as those types of decompression marketing techniques where pushy and hyped up causing some chiropractors to lose creditability and respect in their communities.
Fast forward a few years and the decompression trend resurfaced, this time there were more manufacturers, which meant competition resulting in lower prices and more choices, now some heads were turning. Although there were questions about how to incorporate this new therapy into the existing office procedures, more chiropractors and spine clinics began buying decompression tables. But coding and billing seemed like minute issues when faced with the quandary of how to market this new technology that was deemed to be a non-invasive alternative to back surgery and or drugs.
With tables bought and the employees trained on how to use the decompression tables properly, it’s sad to say those tables were sitting empty. Why? Because not all chiropractic patients need decompression therapy, but the existing patients that did need it, now had it available to them. Chiropractors know that real practice growth comes from a consistent flow of patients, how were they going to attract patients who were good candidates for decompression? What makes a good decompression patient? Those are persons that suffer with disc degeneration and other spine issues caused by poor posture, injuries or the fact that most people’s spines compress over time due to gravity.
There was also another reason decompression marketing was needed. For all the great things that chiropractors do for their patients, let’s not forget the other reason chiropractors invested in decompression tables, the chance to generate more income from their practice. They wanted to see a good return on their investment.
Many chiropractors already agree that Decompression Marketing Elite (http://www.decompressionmarketingelite.com) is the right choice for attracting and converting quality new patients while at the same time capitalizing on the chance to increase revenue for their practices. It’s a win/win situation, patients have more options when faced with possible back surgery, chiropractors receive great returns on their investment and more people learn how chiropractic care can benefit everyone.
To access your free video and more information about Dr. Beck's unique and proven strategies for getting high quality decompression patients and how to keep your table booked all day long visit (http://www.decompressionmarketingelite.com)
Dr. Michael Beck
DC Practice Tools, LLC