The New Marketing Reality: How the Internet is Rewriting the Rules on Buying, Selling and Branding for Business

Share Article launches, using short video segments to showcase the new rules for business, marketing and sales. Executives, managers and industry leaders are invited to watch, participate in discussions and receive free weekly marketing tips.

As the world emerges from recession, people in all levels of business are starting to realize that the old ways of attracting customers and closing deals don’t work anymore. The Internet has drastically shifted the way that people make choices for every facet of their lives.

“You want to talk about how the Internet has changed things for your customers? The Internet has become a virtual catalogue that is everywhere, allowing people to make choices at home, at work, on their phones. It’s a catalogue that helps them select what they eat, what they wear, what they drive, who their friends are and even who they will marry,” says Minto Roy, Vice President of Snaptech Marketing Group. “As a business you need to think of how this new reality relates to your sales process and how you’ve been marketing your business. If your message isn’t being delivered in the way that people experience it on the Internet you might be confirming that you are not the best product, service or marriage partner for their lives.”

Social media, websites, interactive video, blogging and smartphones like Apple’s iPhone are increasing the rate of the change taking place, putting the power directly in the hands of the consumer. They’re smart and self-taught to recognize bad marketing and dated sales tactics that play down or ignore their new involvement in the buying, reviewing and researching process. If your online messaging doesn’t resonate with what these customers are seeing offline, your sales problems will continue to mount. “There used to be a separation between the marketing and sales,” explains Roy. Now with consumers empowered with the capacity to decide on their purchases virtually, “There are no more lines anymore. Everything that’s happening online right now has changed everything offline as well.”

At his company’s newly launched website (, Roy provides insight into how to understand this new world of sales and marketing. Visitors can watch six short videos, download transcripts, interact on the blog and register to receive free weekly tips on improving their online marketing efforts. “When companies truly understand what their consumers want and have incorporated a thought-out online marketing strategy allowing their customers to self-source, self-inform and even self-buy, the result is increased lead flow and more sales,” Roy explains. “Very few businesses will survive in this new economy without intimately understanding this new reality.”

About Snaptech Marketing Group:

Snaptech Marketing Group is a full service marketing company that provides cutting-edge creative solutions that produce more sales and greater customer awareness for clients. By harnessing the power of the web, email, video, print, SEO, social media and traditional advertising, combined with the power of our proprietary Online Marketing Suite (SnapOMS) software, we propel our partners to a higher level of business, with the end goal being an increase in their revenues.


Contact: Patrick Sauriol, Snaptech Marketing Group
Tel: 604-677-0742

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Patrick Sauriol
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