Mobile Site Search and Increased Use of Video Are Among Key Site Search Trends in Coming Year, Says SLI Systems

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Companies Aiming to Deliver Richer, More User-friendly Experience to Site Visitors in Order to Improve Conversions and Increase Customer Loyalty

We believe mobile search will be a key area of innovation this year, and we're excited to be part of it.

Website technologies, like site search, made great strides in 2009 in providing users with a richer, more engaging and user-friendly experience--a trend that the experts at SLI Systems believe will continue in 2010. SLI Systems, a provider of on-demand, intelligent search services for Internet and e-commerce sites, offers its take on what's in store for site search innovation in the coming year:

Rise of mobile search: As people spend more time using smart phones and mobile devices to visit websites and shop online, they need search that is optimized for such devices, says Shaun Ryan, CEO of SLI Systems. North American sales from mobile commerce are expected to reach $750 million in 2010, according to consulting firm ABI Research. "Since search is vital to the online shopping experience, online retailers and content owners need to make sure that their site search adapts well to mobile browsing," said Ryan. "We believe mobile search will be a key area of innovation this year, and we're excited to be part of it."

Video growth: As it did in 2009, video will continue to grow in popularity - especially for e-commerce sites, since conversions increase when videos are viewed, says Ryan. "Since site visitors find videos appealing, you should highlight the availability of videos in site search. For instance, site owners can place video icons on the site search results page next to items that have related video content, or they can display banners highlighting video content when visitors search using specific keywords, as well as on other areas of the site," he said.

Social networking integration: Given that more businesses are using social networking to build brands and communicate with customers, it makes sense that this content - such as blog posts and items on Facebook fan pages - is incorporated within site search, Ryan explains. "We expect to see more companies integrating social media content with site search - it's something we've been recommending for a while," Ryan said. "It gives site visitors even more valuable information about your products and business, and helps them make educated purchasing decisions."

About SLI Systems
SLI Systems is the developer of learning-based search and navigation technology for corporate Internet sites, e-commerce destinations and consumer Internet portals that Searches, Learns and Improves the user experience. SLI Systems' hosted site search and user-generated SEO solutions empower businesses to enhance customer satisfaction while increasing sales, reducing costs and yielding valuable customer information. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. SLI Systems is a privately held company, with offices in Silicon Valley, London, and Christchurch, New Zealand. For more information, visit the company's web site, or see the company's blog at http://blog.sli-systems.com/.

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