Andrew Wilson Earns New Product Development Professional Certification

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Andrew Wilson, a Project Director at Applied Marketing Science, has been certified as a New Product Development Professional by the PDMA (Product Development and Management Association), the leading professional organization in the product development area.

It is a great honor to be recognized for the hard work I've put in towards earning my NPDP certification. I know it will help me better serve my New Product Development and Legal clients.

Andrew Wilson, a Project Director at Applied Marketing Science, has been certified as a New Product Development Professional by the PDMA (Product Development and Management Association). To receive this certification, Andrew passed a 4-hour examination covering product development knowledge in the following six areas:

— Strategy
— Portfolio Management
— New Products Process
— Tools & Metrics
— Market Research
— Teams, People & Organizational Issues

Andrew is a Project Director in both the New Product Development and Litigation Support practice areas of AMS. Whether framing the research question or presenting complex findings to clients, Andrew is well versed in all phases of the research process for both quantitative and qualitative projects. Over the course of his career, he has conducted research on various topics including customer satisfaction and retention, employee satisfaction and retention, brand tracking, post-event research, segmentation, new product development, advertising evaluation, and market sizing. Andrew holds a B.S. in Business, with a concentration in Marketing and Economics from the University of Connecticut, and an M.S. in Marketing Analytics from Bentley College.

About Applied Marketing Science

Applied Marketing Science is one of the leading Voice of the Customer consulting companies in the world, with proven methodologies for gathering the Voice of the Customer, training and coaching clients in VOC methods, and brainstorming using state-of-the-art, web-based tools. Over the past twenty years, we have helped hundreds of clients in a broad range of industries incorporate “best practices” into their product development processes. Founded in 1989 with roots in the MIT Sloan School, AMS offers an array of services to meet client needs, and specializes in developing customized solutions for each situation.

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Michelle Harris
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