1stFriday.com, Inc. Launches Social and Professional Networking Website for Blacks

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“Connections”™ provides African Americans with hyper-local social and professional networking opportunities

Today 1stFriday.com, Inc. launches “Connections,”™ a social and professional networking site spun off the national offline First Fridays phenomenon. Connections™ aims to build robust, local, online Black communities across the United States, powered by technology from Leverage Software Inc., the leading provider of white-label community-management software.

“We believe that African Americans have unique social and professional information needs – our issues and problems are very area-specific. Connections™ is the only social and professional networking platform that serves the needs of African Americans at the local level,” said 1stFriday.com CEO Jay Ward.

Connections™ mirrors the First Fridays networking phenomenon that has been adopted across the United States since its initial 1988 gathering in Newark, NJ. There are now 29 U.S. cities with First Fridays chapters, where once a month professional African Americans gather to connect, both socially and for business purposes. Once a visitor to 1stFriday.com creates a profile, they’ll be able to use the Connections™ platform to search for other African Americans with similar personal or professional goals; join groups of other Blacks nearby who share interests, such as dining, theater, parenting, winter sports or alumni affiliations; or send and receive messages from other Connections™ members with personal or professional inquiries.

“We’re excited to see our community management technology deployed in such an innovative and meaningful way, especially for a community the size of the U.S. African-American market,” said John Stanton, CEO of Leverage Software.

While 1stFriday.com currently supports First Fridays chapters in Dallas, Denver and San Francisco, the Connections™ platform is open to everyone. “The more people who join and use the Connections™ network, the more useful it will become for the Black community. That’s our goal,” said Ward.

About 1stFriday.com, Inc.
1stFriday.com, Inc. is an online media company serving the U.S. Black community with a combination of editorial, user-generated, and sponsored content. The company leverages the national First Fridays networking phenomenon to build an online destination for Black communities across the United States. To find out more, please visit http://www.1stfriday.com. “Connections”™ is available on the Profiles tab at http://www.1stfriday.com.

About Leverage Software, Inc.
Leverage Software's highly secure and scalable communication, networking, and collaboration solutions enable companies to connect their employees, partners, and customers through innovative social networking channels.

The Leverage Software system is the only enterprise social networking platform that integrates “people-matching” and “geography-based” features, allowing one to find and communicate with others of like mind, in a specific location. To find out more, please visit http://www.leveragesoftware.com.

Alison Biggar
VP, Media Relations
info (at) 1stfriday (dot) com
(800) 756-4071


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