indoorDIRECT Achieves Spectacular Results Promoting Credit Card Usage in QSR Restaurant Entertainment Network

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indoorDIRECT, Inc., owner of the Restaurant Entertainment Network, reported that credit card usage increased by 100 percent in a test run in QSR restaurants promoting the card availability. The test covered hundreds of thousands of transactions.

The network is building a case history of tangible results in a wide-range of advertiser categories. Our customer engagement, ability to run long-form content, and hyper-targeting capabilities makes us a compelling media choice for national, regional and local advertisers

“The size of the increases exceeded even our initial optimistic expectations”, stated Fred Margolin, chief executive officer of indoorDIRECT. “It is a testimony to the power of our network and the willingness of fast-food customers to be influenced by advertising during the 25-30 minutes they are eating in the dining rooms.”

Added Steven Justman, president of sales for indoorDIRECT, “The network is building a case history of tangible results in a wide-range of advertiser categories. Our customer engagement, ability to run long-form content, and hyper-targeting capabilities makes us a compelling media choice for national, regional and local advertisers”.

Reaching more than 150 million consumers annually, the growing Restaurant Entertainment Network is currently located within 1,077 major brand quick-service and family-dining restaurants in America’s top Designated Market Areas (DMA). Through partnerships with over 100 leading media content providers, the network independently produces an entertaining mix of “bite-sized” music, sports and pop culture programs.

About indoorDIRECT

indoorDIRECT (http://www.indoordirect.com) is the owner of the Restaurant Entertainment Network, a powerful digital media outlet that delivers Internet-based entertainment and advertising to more than one thousand major brand quick-service and family-dining restaurants nationwide. The Network entertains more than 150 million consumers annually at Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s, and other restaurants in America’s top DMAs. Through partnerships with 100+ leading media content providers, the network currently produces three quality shows: theBITE, theBITE Weekend and theBITE@Nite. indoorDIRECT is privately held and based in Dallas, with additional offices in both New York and Los Angeles.

Media Contacts
Kathy Stanton
indoorDIRECT
214.580.4910

Rita Cox
Rita Cox & Company
214.599.0888
ritacox_cc(at)earthlink(dot)net

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Kathy Stanton
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