New Brand, “Tagline Jim”, Springs Forth, Fully Formed, from the Head of Veteran Advertising Copywriter Jim Morris

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Jim Morris, AKA The Communicaterer (, announces the debut of Tagline Jim ( Tagline Jim is a new enterprise dedicated to the creation of evocative, effective taglines for any brand that boasts a business card or a website.

With 30 years of advertising copywriting under his belt, Jim Morris’ list of tagline credits is long, including We are Flintstones Kids, ten million strong and growing, Rush Health System. Where World Class Medicine Revolves Around You, Mr. Clean. The Man Behind the Shine, Lions Clubs International. For All The World To See, and dozens of others. Jim has written taglines for local, regional, national and global brands. His cilents include a wide range of consumer and B to B brands, along with healthcare, education and other not-for-profit organizations. Tagline Jim's own tagline? Long Story Short.

In addition to writing taglines, Jim has been creating evocative, highly human, award-winning advertising for thirty years, serving time as copywriter and creative director at several advertising agencies, including FCB and DDB. For most of the past 18 years, he has enjoyed a thriving freelance copywriting business. Jim also served on the faculty of Columbia College for 12 years as a copywriting instructor, wrote a monthly column for Screen for five years, and has had columns published in Adweek, Brandweek and on Jim is available for speaking engagements.



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