In bringing this group of outstanding digital marketers back together, we expected greatness, and we surpassed those expectations almost immediately.
Boonton, NJ (PRWEB) February 5, 2010
AGAIN, a strategic digital marketing, services and technology agency, celebrates its first anniversary this month by announcing a record of outstanding growth and success in its first year of business, a formalized management structure, and a pledge of industry leadership and innovation in 2010.
Launched by the founders of past digital marketing leaders DigitalGrit, Temel and RelevantNOISE, AGAIN has leveraged the deep industry experience of its leadership team to quickly build an extensive roster of well-known client brands and establish exclusive partnerships with some of the leading communications firms in the country. Already, the agency provides interactive and mobile expertise to a roster of more than 20 clients, including leaders in the financial, hospitality, health and beauty and retail sectors. Additionally, due to its specialization in social media marketing, AGAIN has been named the exclusive partner of major public relations and advertising firms.
Leading the efforts at AGAIN are its newly formalized management team – a group of three industry veterans that bring a combined 50 years of experience in developing and delivering innovative, results-driven marketing solutions for clients:
Glenn Whiting – Chief Executive Officer:
Glenn Whiting, CEO of AGAIN, brings 15 years of digital marketing leadership in working with a wide range of organizations to help them drive measurable business results through interactive channels. His clients have included healthcare, consumer electronics, financial services, travel, packaged goods, government agencies and non-profits and include well-known brands such as ADP, Bacardi, Botox, Diageo, IBM, CDC, FEMA, Ford, Heinz, Hilton, Kaplan, Kraft, Motorola, Novartis, Pfizer, Prudential, Snapple, Verisign, and Wynn Las Vegas. Prior to joining AGAIN, Glenn held senior interactive marketing and business management positions at Emanate PR, Zeta Interactive, DigitalGrit, SF Interactive, and Ogilvy Public Relations Worldwide.
Carlos Alcala – Chief Creative Officer:
Carlos Alcala, Chief Creative Officer, leads all creative and development efforts at AGAIN, bringing specialized expertise in brand integration, creative strategy and usability best practices to AGAIN’s client campaigns. Carlos has more than 20 years of experience developing results-driven branding, creative and marketing programs for clients as diverse as Hewlett Packard, Janssen Pharmaceutica, Cephalon, Allergan, Automatic Data Processing, Inc. and Diageo. Prior to AGAIN, Carlos was Chief Creative Officer of Temel, a interactive marketing and branding design agency he co-founded in 1990 and Chief Creative Officer of Adverb Media, a full service interactive marketing agency he co-founded in 2007.
Tim McNamara – Vice President, Marketing Strategy
Tim McNamara, VP of Marketing Strategy, leads the development of marketing strategy and account services for all AGAIN client campaigns. Tim brings 15 years of experience in developing branding and direct response efforts for clients in both the paid and earned media spaces, having worked with well-known companies, government agencies, and trade associations such as Allergan, Diageo, SONY, Wynn Las Vegas, the AAA Foundation for Traffic Safety, the Consumer Electronics Association, the Federal Emergency Management Agency, the National 4-H Council, the National Highway Traffic Safety Administration, and the US Fire Administration. Prior to joining AGAIN, Tim held senior interactive marketing and business management positions at Adverb Media, DigitalGrit, and Liquid Marketing, served as staff director of communications for the Consumer Electronics Association and as an account director at Ogilvy Public Relations Worldwide.
“2009 was a rebirth for this team,” said Glenn Whiting, CEO of AGAIN. “In bringing this group of outstanding digital marketers back together, we expected greatness, and we surpassed those expectations almost immediately. Our first year in business was about re-establishing this proven team of leaders and laying the foundation for continued success. The outstanding client roster that we’ve built, and the amazing programs that we’ve developed– particularly in the social media and mobile marketing channels – has us poised to make 2010 a springboard year for AGAIN that will propel this new iteration of the team into a position as an industry leader.”
AGAIN has developed an aggressive plan of continued growth for 2010 that includes expansion of its creative and account management teams, an extensive editorial calendar of industry research and analysis, numerous speaking engagements and the development of proprietary mobile and interactive platforms to enhance client engagements.
AGAIN is a strategic digital marketing, services and technology agency, dedicated to helping clients realize their business objectives, optimize customer relationships and differentiate their brands. AGAIN has assembled a team of the industry’s most talented digital marketing and technology professionals – a team that has been developing marketing strategies for some of the world’s best brands for more than 20 years. For more information visit:
On the web: http://www.AGAINmobile.com and http://www.AGAINinteractive.com
Via mobile device: http://www.AGAINmobile.mobi and http://www.AGAINinteractive.mobi
On Facebook: http://www.facebook.com/AGAINmobile
On Twitter: http://twitter.com/us_AGAIN
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