The use of TLOG data to better understand shopper trip types and market basket behavior will become a reality for retailers in 2010.
Washington, DC (PRWEB) February 8, 2010
Applied Predictive Technologies (APT), the leading provider of enterprise software solutions, today announced that AMR Research (acquired by Gartner, Inc.) predicts that market basket analysis will be the most important development for retailers and consumer products companies in 2010. APT was mentioned in the AMR report.
In the report entitled, “Top Ten Predictions for 2010” AMR analysts Lora Cecere and Allen Johnson state that “The use of TLOG data to better understand shopper trip types and market basket behavior will become a reality for retailers in 2010.” Cecere and Johnson’s cited recent implementation of market basket analysis solutions at Family Dollar and Wawa, bolstering their prediction.
APT’s CEO, Anthony Bruce said, “We are happy to be on the cutting-edge of providing market basket analysis capabilities to industry leaders, like Family Dollar and Wawa. Retailers have wanted to understand how purchases of individual customers can be meaningfully understood to make strategic decisions. However, due to the enormous volume of transaction data (t-log) and the lack of tools to quickly distill strategic insights from this data, successful market-basket analysis has been very difficult until recently. APT’s solution provides quick, high-impact and actionable recommendations from basket-level data.”
APT’s Market Basket Analysis solution is already being used at Wawa, a leading convenience-store chain, to understand the impact of store format changes, trade promotions, and category dynamics. To read more about market basket analysis visit http://www.predictivetechnologies.com
About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT’s Test & Learn software, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe’s, Victoria’s Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. For more information, please visit http://www.predictivetechnologies.com.