Renowned Los Angeles Facial Cosmetic Surgeon to Demonstrate Veinwave™ System on "The Doctors"

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Alexander Rivkin, M.D., founder of Westside Aesthetics in Los Angeles, will appear on “The Doctors” in a segment demonstrating Veinwave™, a revolutionary system used by physicians around the world to non-invasively eliminate spider veins and telangiectasia without the need for anesthesia.

Veinwave™

According to Dr. Rivkin, "The heat is applied close to the vessel wall causing the vein to collapse and disappear without the risk of bruising, burning or scarring and the entire process is relatively painless."

Alexander Rivkin, M.D., founder of Westside Aesthetics in Los Angeles, will appear on “The Doctors” in a segment demonstrating Veinwave™, a revolutionary system used by physicians around the world to non-invasively eliminate spider veins and telangiectasia without the need for anesthesia. Veinwave™ utilizes the principle of Unipolar Thermo-Coagulation (UTC), a proprietary technology which safely delivers a unique radio-frequency energy which is applied to the skin on top of the affected area, causing the vein walls to collapse and the vein to disappear instantly.

The show, Ask Our Doctors: Inside the No Embarrassment Zone, will air Mon. Feb. 15, 2010. Local listings will be posted on The Doctors' website http://www.thedoctorstv.com

The segment features a patient who will complain about her spider veins. The host doctors will describe spider veins to the audience using an animation, then they will tell the patient that Dr. Rivkin will erase her spider veins with Veinwave™. Dr. Rivkin will explain that, "Veinwave™ is a brand new treatment that works by emitting high frequency energy directly into the problem area." Using Veinwave™, Dr Rivkin will apply the focused heat energy via an ultra thin insulated needle which marginally penetrates the surface of the skin. It does not penetrate the vein itself hence there should be no bleeding. According to Dr. Rivkin, "The heat is applied close to the vessel wall causing the vein to collapse and disappear without the risk of bruising, burning or scarring and the entire process is relatively painless."

About Dr. Rivkin
Alexander Rivkin M.D. is a Yale trained facial cosmetic surgeon and UCLA faculty member who specializes in the latest non-invasive, non-ablative cosmetic treatments. Dr. Rivkin is internationally renowned for developing non-surgical alternatives to commonly performed invasive cosmetic procedures. As a sought-after authority on non-surgical cosmetic treatments, he divides his time between patient care, clinical research, educating other physicians, media appearances and lecturing at scientific conferences around the world.

Dr. Rivkin has authored numerous scientific articles and has been recognized for outstanding research achievements with grants and awards from the National Institutes for Health, the American Academy of Otolaryngology and the American College of Surgeons. He was a member of the teaching faculty at a recent Rhinoplasty meeting of the American Academy of Facial Plastic Surgery and is a prominent member of the national teaching faculties for Allergan, Contura, Johnson and Johnson, Medicis and Bioform. He is also a member of the physician advisory board for Contura. Dr. Rivkin has been featured in the media including “The Today Show,” “The Tyra Banks Show,” and “EXTRA!” For more information on Dr. Alexander Rivkin visit http://www.westsideaesthetics.com

About Veinwave™
Veinwave™ is the world's most advanced treatment for effective removal of unwanted spider veins and telangiectasia. Developed by Dr. Brian Newman, an internationally-acclaimed vascular surgeon based in the United Kingdom, Veinwave™ has been used for nearly a decade by over 1,000 physicians in Europe. Veinwave™ recently received 510k clearance from the FDA to market in the USA. An independent six-year study from Georges Pompidou Hospital documents the safety and effectiveness of this proprietary system with no side effects.

Veinwave™ uses a revolutionary process called Unipolar Thermo-Coagulation (UTC), wherein a unique localized energy is applied to the skin on top of the affected area, causing the vein walls to collapse and the vein to disappear instantly. Vein removal with Veinwave™ provides safe, quick, and dramatic reduction of unwanted veins on any skin type, including ethnic and dark-skinned individuals. The technology significantly minimizes pain and the risks of bruising, burning, scaring and pigmentation changes that are associated with alternative treatments such as lasers and other light based systems. As a result, Veinwave™ has become the treatment of choice for practitioners and patients alike, providing a relatively painless walk-in/walk-out procedure with no anesthesia, bandages, or post-procedure care. Patients can resume regular activities and normal sun exposure immediately following treatment.

Veinwave™ system was recently purchased by the CardioVascular Institute (CVI) at Beth Israel Deaconess Medical Center, a teaching hospital of Harvard Medical School. CVI is the first Boston health care organization to purchase the revolutionary Veinwave™ system.

For more information, visit http://www.VeinwaveUSA.com or call (205) 427-9323.

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